The new controversial campaign by Burger King ‘Whopper Virgins’ is probably joining, together with the Motrin Case, the ‘most talked about campaigns in the blogosphere’ category
Because it’s generating so much buzz and I’ve been reading so many mixed reactions – as you usually do – I wanted to give my opinion on this; although i have to say i still have mixed feelings myself…
From a moral point of view, it feels totally outrageous to invade under-developed countries with drastically different cultures and try to change their eating habits. I find it kinda crazy to be spreading this ‘burger love’ in these remote lost areas, especially when nowadays burgers are the reason why so many people are so obese and unhealthy in this world
On the other side, i do like the experiment itself – the concept has something appealing about it but it’s the whole tone of voice and the way it’s been produced that just doesn’t work for me
To get people from different cultures to try for the first time a burger is definitely a courious experiment, however why invading an entire country, trying to create this horrendous cultural backlash – when they could have simply flown over to America ten different citizens selected from these remote areas and do such experiment – it would have probably received a better PR for giving these people a chance to travel the world – no?
I am not sure they chose the right path, however lookin at this graph below it kinda shows how people are reacting to this campaign in a totally different way, and positive feedback is actually on the increase…
Overall, I am not sure how Burger King is actually behaving towards these conversations online – I haven’t seen yet any response directly from the brand but – be this negative or positive – they are definitely receiving an enormous level of attention.
To prove this I did a Search Trend for ‘Whopper’ and look at the graph below – the slope is getting higher day by day after a very consistently flat period – not surprising eh?