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Whopper Virgins

picture-14The new controversial campaign by Burger King ‘Whopper Virgins’ is probably joining, together with the Motrin Case, the ‘most talked about campaigns in the blogosphere’ category

Because it’s generating so much buzz and I’ve been reading so many mixed reactions – as you usually do – I wanted to give my opinion on this; although i have to say i still have mixed feelings myself…

From a moral point of view, it feels totally outrageous to invade under-developed countries with drastically different cultures and try to change their eating habits. I find it kinda crazy to be spreading this ‘burger love’ in these remote lost areas, especially when nowadays burgers are the reason why so many people are so obese and unhealthy in this world

picture-121On the other side, i do like the experiment itself – the concept has something appealing about it but it’s the whole tone of voice and the way it’s been produced that just doesn’t work for me

To get people from different cultures to try for the first time a burger is definitely a courious experiment, however why invading an entire country, trying to create this horrendous cultural backlash – when they could have simply flown over to America ten different citizens selected from these remote areas and do such experiment – it would have probably received a better PR for giving these people a chance to travel the world  – no?

I am not sure they chose the right path, however lookin at this graph below it kinda shows how people are reacting to this campaign in a totally different way, and positive feedback is actually on the increase…

picture-111Overall, I am not sure how Burger King is actually behaving towards these conversations online – I haven’t seen yet any response directly from the brand but – be this negative or positive – they are definitely receiving an enormous level of attention.

To prove this I did a Search Trend for ‘Whopper’ and look at the graph below – the slope is getting higher day by day after a very consistently flat period – not surprising eh?

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Posted by on December 12, 2008 in advertising, Creativity

 

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EasyHotel.com

Not sure what to make of this yet

Nicely produced but both message and tone of voice seem to me undoubtedly WRONG!

What do you think?

e

 
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Posted by on October 30, 2008 in advertising

 

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Southbank and Gingers

I m on the Southbank with Alex, the most vain person I’ve ever had the chance to live with in my life… What a character!

We had lunch in Soho and now we are waiting for Chris and Paul to come and join us on this lovely bench overlooking the cleanest river in the world… The Thames!

I have to say Southbank is quieter then usual, which is strange, it must be the wether playing up… And, and, and…also, there are too many Ginger people around – which is starting to freak me out a bit… Too weird, there must be a Ginger conference in London today or something…

I had never realized how many there were in London… and me thinking they were rare!!! LOL x

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Posted by on July 26, 2008 in Uncategorized

 

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