Digital Noise is back and I’ve got a lot of great content to share with you all. Please do not forget to drop me an email if you think your stuff could be featured in the next issue.
Don’t tell Ashton
Probably a lot of you know this project by now, but a bunch of Interactive Comms students at the Berghs School of Communication have launched this sweet viral activity focusing on the most followed user on Twitter, Mr Ashton Kutcher.
The idea reminds me of the Million Dollar Webpage. The way it works is very simple, just tweet @donttellashton and your avatar is automatically part of this huge canvas which apparently will be turned into a physical piece by Swedish artist Jon Holm.
The more followers you have, the bigger your avatar on the canvas will be. There’s only one trick – if Mr. Kutcher decides to tweet and be part of the project, his avatar is the only one that will take the entire space of the canvas. What do you reckon? Will he or will he not? Clever idea…
Walk on Water Viral
This must be one of the best virals ever made.
The guys at Hi-Tec produced what’s meant to be a short documentary about new trainers which allow you to walk on water once you’ve learnt some basic skills. The guys in the video are just brilliant that a friend of mine actually believed it was a real stunt! 🙂
The worst job in the world
This is a cool video produced by the guys at Numero 10 – an ad agency based in Bern (Switzerland) – to drive recruitment of few available roles within the business, but mostly to increase awareness around the agency network (I believe).
Taking advantage of the buzz around last year’s award winning campaign ‘The Best Job in the World‘ by the Queensland Tourism Board, Numero 10 has launched the video below, take a look:
‘One person can save trees, together we can save forests’ by Starbuck’s
Quite surprised I didn’t see anything on this campaign when it was launched last month. It is the brilliant activity by Starbucks to increase awareness around cup recycling and the environmental issues we are all facing. Check the video below, this is the experiential idea they had to support the campaign:
Avatar Installation in LA
For the very expensive promotion of the Avatar DVD in Blue Ray, they’ve decided to create this pretty cool installation at what I think it’s The Grove Shopping Mall in Los Angeles. The video itself doesn’t show much of the actual technology, but it’s very briefly mentioned that ‘a face recognition facility allows users to be photographed and being morphed into an Avatar right away’.
Pretty sweet. I’m sure it’d have worked pretty nicely within online banners or on Facebook too – does anyone know if they used the same technology to do such things? Comments on a postcard…
Diesel Facebook Cam
This is something I’ve been proposing to a lot of my retail clients in the past year but never got round to it. I believe this is taking the ‘social shopping’ experience to a nice new level – I just wish it could be way smoother then coming out of the changing room, sign-in onto Facebook, take a photo, share it on your wall and wait for your friends to get back to you with their opinions – It takes a bit of time doesn’t it?
While I believe there’s more to come on this idea, thumbs up to Diesel who made the first steps… 🙂
This is neither a campaign nor a new technology, it’s simply an awesome Tumblr feed of a chap converting CD Covers into an Animated version of the albums. It’s a simple idea but frigging GENIUS. The blog is called Animated Albums and can be found here
Facebook Magazine Subscriptions
Whether you believe in this or not, Facebook seems to be turning into the ‘default online website’ for decades to come. The most recent news in the publishing word might not be a total surprise.
Synapse, a subscription marketing agency that works with major magazine publishers like Condé Nast, Hachette Filipacchi and Hearst, is working with with Alvenda, a company that specializes in Facebook shopping applications, to enable publishers to sell subscriptions directly on Facebook Pages and even in users’ newsfeeds beginning in July or August. (From Mashable)
Question Time! – Are we taking it too far or is this the best way to provide the audience with the best targeted content from the publishing industry and bring it into their world?
Condomerie.com and Chatroulette
As I’m sure you know by now, I’m not the biggest fan of Chatroulette – however I’m starting to see some brands using the media quite cleverly. This week the brand on the spotlight is Condomerie.com who is using the website to increase awareness of HIV (automatically asking people to buy and use condoms). Watch the video to see the execution – and I’m sorry for the strong images! 😉
Alec Brownstein is the Man!
Hats off to Mr.Brownstein who scooped a job at Y&R New York after using a very clever way to grab the ‘big boyz’ attention using Google Ads. Check the video – Genius Idea:
JIllz loves Football
Last but not least for this week it’s the brilliant campaign by Jillz. Not sure if many of you remember last year funny and slightly controversial ad Fresh Men which generated an incredible amount of spoofs by the average online joes – This year, Jillz is coming back with a very strong campaign against this new football regulation:
‘Footballers are not allowed to take their shirts off anymore’
Brilliantly done, the campaign is asking women to sign a petition to abolish such new rule. I’m pretty sure they won’t have any shortage in signatures after having watched the video. Can I say? Great way to bring women closer to Football !?!