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University Calling – Gen Y get it right?

Hola peeps

Yesterday I stumbled across this video which has received nearly 3 million views on YouTube.

It’s been put together by 172 communication students from the University of Quebec in Montreal (UQAM) in around 2/3 hours with no idea they’d receive such international coverage.

What really strikes me is the fact that the majority of people will think that in terms of content, the video is not really a very original idea as it’s been done before many many times (as I did). However, if you carefully think about it, no university has ever done something like this before, as the majority of them usually tend to spend a large amount of cash to reach international students.

Behind this video there is obviously a bunch of ‘Generation Y-ers’ who will have spread the word with all their friends, reaching a huge number of young people.

As a result, I’d bet my loyal dog that a lot of kids would remember this university, not only because it definitely looks like a fun place but the campus looks rather nice too!

What do you think?

 
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Posted by on November 25, 2009 in Social Media, Viral

 

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PEPSI – Dear Mr. President

Really liking the new initiative by PEPSI

The site is called ‘Dear Mr. President’ and people are invited to upload personal videos for the 44th Elected US President Obama. The website is backed up by loads of celebrities, amongst who Eva Longoria and Lady Gaga

It’s a very simple idea which I am pretty sure did not have much thinking behind, although thumbs up to PEPSI to take advantage of the right moment to create such initiative, as a matter of fact the brand is definitely going to get loads of attention because of this

The YouTube channel ‘Refresh Everything’ is actually very well designed too. You can see all the videos uploaded by the users and a Google map to check which are the most active communities.

Also, Tumblr was the chosen platform to allow the shy ones to simply send in recommendations about the future of the United States, pretty well thought I’d say

We should wait and see what Coca-cola is going to do next…

 

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MySpace Mobile Streaming Videos

It’s not a surprise that MySpace is trying its best to fight against Facebook and, as of lately, it’s been doing it quite well. We’ve recently seen many MySpace developments as the company continues to expand their open platform solutions, video solutions, their advertising platform, and many other services.

The main reason for this is obviously to prevent users to shift to Facebook and as much as this is a pretty inevitable situation, they are trying very hard to retain consumers with the constant use of innovation.

myspace-mobile-videoMySpace Videos will be now available on every streaming-video-enabled mobile device, including BlackBerry Bold, Nokia N97, Motorola Q9, Palm Centro, and many more. Although there’s been no mentions about the iPhone, we can definitely expect a new relaunched version of their iPhone application to include a browsing video facility fairly soon… at least I hope so!

MySpace is the first social network to launch a video streaming service on mobile (apart obviously from YouTube on iPhones) but I’m pretty sure we’ll see other players follow suit very soon.

Business Wire says: “In order to meet ever-increasing video demand, MySpace utilizes RipCods On-Demand Video Transcoding technology to optimize mobile video delivery and give users an improved mobile video experience. Real time transcoding enables MySpace to easily support several different handsets even though they require different combinations of codecs, bit rates, and resolutions”… Pretty sweet i guess!

 
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Posted by on December 3, 2008 in Social Media

 

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British Council – Projectorhead

picture-121It’s all over YouTube today and thought about giving it some credit as I think it’s a great achievement for a government body to get into social media and getting it right…

This week, British Council launched a YouTube competition for existing international students to promote and create a positive buzz around “the life as a student in the UK”.

The competition is very simple and evolves around uploading a short video about your own experience as a person living and studying abroad in the UK, for the chance to win cash and/or an iPod Touch

I have to say, at first I was a bit confused as I couldn’t understand why I should think about existing international students in the UK as my first target audience for such campaign, when they are probably the last people i should convince to come and study over here….

After thinking about it for a second, the whole thing became clear… they simply need advocates; and being social media probably the best and first way for these students to be in touch with their friends back home, it becomes both the most relevant and important space for them to share this experience with their peers.

There is a simple strategy here which sits on a loyalty ladder: from non-existing consumers all the way up to advocates… (Thanks Lydia to remind me about this!)

The British Council are not communicating straight to the ones who could potentially become international students in the UK (non-existing audience/prospect) but they are simply creating a two-way-conversation between the brand and their existing ‘consumers’ to facilitate a stronger relationship and turn the latter into loyal advocates.

These are the ones who are going to upload their experiences as students abroad in the UK, sharing their videos throughout their social media spaces, allowing their experience to be shared and talked about… They are the ones who are going to create a nice positive feedback about the whole experience, which is going to be appealing enough to the ones who haven’t experienced this yet!

Easy Peasy eh?

The moral here is: “To reach your marketing objective, always think very carefully about the ones you want to engage in the conversation. The people you may want to reach in this case are not necessarily the ones to talk to…”

This is definitely something loads of brands tend to forget… what do you think?

 
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Posted by on November 5, 2008 in Social Media

 

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I – Sony Ericsson – James bond

I really have to give full thumbs-up to the site developed by the chaps at IRIS to promote the new Sony Ericsson mobile phones in conjunction with their placement within the James Bond movie “Quantum of Solace”

The aim is to be a James Bond using your brain, your mouse and obviously your Sony Ericsson

The overall User Experience is terrific with neither technical glitch nor  repetitive non-sense routines. Also, through the advergame, you really get to understand the product and all the new advanced functions; you experience the phone itself which I guess was the main objective for this website…

Very well produced, highly engaging and straight to point with the product features…

Once again, well done on Sony Ericsson!

e

 
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Posted by on November 3, 2008 in advertising, Social Media

 

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Mankind is No Island

Tropfest is probably the biggest and most important Short Film Festival

It’s hold in Australia but it’s been recently launched in New York as well to reach a wider audience.

This year winner is a totally well deserved ‘piece of art’ – “Mankind is No Island” is the masterpiece by Jason van Genderen dedicated to homeless people and to the ones who are good at listening to them

The great thing about this video is the outstanding ability of Jason to record all the frames from a mobile phone… GREAT STUFF!

Enjoy it…

 
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Posted by on November 3, 2008 in Personal

 

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EasyHotel.com

Not sure what to make of this yet

Nicely produced but both message and tone of voice seem to me undoubtedly WRONG!

What do you think?

e

 
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Posted by on October 30, 2008 in advertising

 

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