So, a couple of days ago this spooky account popped up from nowhere on Twitter claiming to be a real killer living in Brighton.
I don’t even know where to start on how bad this stunt is, but I will give it a go focusing mainly on two points:
First of all, if this is really a stunt and it’s a UK based campaign – the legal consequences might be pretty bad. In our country, such activity is now illegal. Misleading the consumer by not admitting from the start that this is an advertising/marketing campaign is a criminal offence under the Consumer Protection Regulations, which went live in 2008. Read more here, the point to refer to is nr. 22 in Schedule 1, relating to the practices which are automatically unfair:
22. Falsely claiming or creating the impression that the trader is not acting for purposes relating to his trade, business, craft or profession, or falsely representing oneself as a consumer.
I was one of the many who was extremely angry at this as I’ve always considered ‘teasing campaigns’ the peek of creative outbursts in the advertising world.
Secondly, the copy used by the Twitter user is extremely well written, which kinda gives everything away!
There must be a very good copywriter behind it who just could not wait to create a useless social media campaign and put his/her hands on Twitter for a ‘cool’ viral campaign.
I am very much looking forward to see where this is gonna go. I apologize if this is a wrong assumption but there are way too many elements that just don’t fit… However, it might well be a real killer who is just having a bit of fun?
What do you think?