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Tag Archives: Social Media

Social Media and Fortune 100

Ok – here I say it – I love INFOGRAPHICS!

This one provides you with a quick look into the Fortune 100 Companies and their social media usage.

I’m still very surprised to see that not many have understood the importance of owning a corporate blog, but still – the remaining stats make me feel a little bit more positive about the future 🙂 .  What’s your view on it?

E,/

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This is why you should befriend your favourite brands on Facebook

First of all let me tell you how exciting I was to finally see BestBuy landing in the UK, and secondly how great it is to finally have a store in this country where customer service is a priority!

Yesterday morning, as I was switching my computer off on my way out, I noticed a BestBuy Facebook status update inviting fans to befriend the Community Manager, Graeme, to be in with a chance of winning a couple of tickets for the O2. Low barrier to entry, easy and a good incentive I’d say …so I did it, with no hope whatsoever!

Off I went to see a movie in the afternoon. On my way out, I checked my emails (as you do) and I was like WTH? I had less than an hour to go home get changed and head off to see Lady Gaga at the O2. I never win anything but hey ho it was my lucky day!

Once we get to the O2, we are welcomed by two lovely chaps from BestBuy into a private VIP suite literally inches away from the stage. I couldn’t believe it…from what was supposed to be a relaxed couch evening to a crazy Gaga concert at the O2, all thanks to BestBuy.

In marketing, we tend to call these Love Bites…those nimble and generous moments of spontaneity from a brand that simply make you fall in love with them a little bit more!

I was already in love with this brand, but now they’ve gained a promoted tweet for at least a week. #ilovebestbuy

This is a perfect example of why you should befriend your favourite brands on Facebook, you never know what might happen – you might be flying to LA next week or get a lovely concert ticket to enlighten your bank holiday weekend! Relationship marketing FTW

Thank you BestBuy!

E

 
 

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Digital Noise – 1st Issue

‘Digital Noise’ is finally  here and I’m taking the opportunity to write it entirely with my new BAMBOO pen tablet!  YAY 🙂

The list of content is endless, so bear with me;  there’s been a lot going on in the past couple of weeks so I want to make sure that the best of the best get shared before it’s a bit too late.

Let’s give it a start by saying that all the content on Digital Noise is chosen by me with no fees being paid by the respective advertisers. lt’s just a collection of news worth sharing – will these be about digital campaigns, emerging technologies or new gadgets, you’ll find them all here!

If you do want your campaign to be featured within Digital Noise,  you know what to do –  just drop me an email and I’ll be happy to consider it.

Men Got Talent

Let’s give it a start with a campaign that Rumoruhas.it has followed from the start. I’m pretty sure you all remember the awesome ‘Walk In Fridge‘ campaign by Heineken –  if you don’t, I hope to be writing a case study ASAP as it’d be worthy. The ‘genius brains’ behind the campaign have come up with a follow up commercial tapping into a current worldwide craze : Talent TV Shows. Take a look at the video below, it’s simply spot-on…

DoYouChat.com

On a more serious note, I absolutely love what this French organization against Domestic Violence, Ni Putes Ni Soumises,  has launched to increase awareness on the issue. Tapping into another craze (in my opinion still a fad) Chat Roulette, the company has launched a very similar website called DoYouChat.com.

As you log onto the site, you’ll get to talk to different users until being restricted to ‘next’ a young girl. Here’s where the strong message about domestic violence comes to life… give it a go and you’ll see what I mean. It’s a very strong piece of marketing and I believe very effective; I’d love to know stats on the site so if anyone is listening out there, do drop me an email.

Tyrannybook

A really interesting project has been launched by Amnesty International this week called the Tyrannybook. The correlation to Facebook is quite obvious, however the main objective of the new social network is not to make friends, instead you’ll be making ‘allies’. I believe the purpose of the website is to create a space where users can discuss important worldwide issues with the people from Amnesty and increase awareness on what the ‘bad guys who don’t have respect for human rights’ are up to! Explanatory video below:

OVI Maps

Using an installation featuring custom optical flow, face tracking and some crazy complex arrow chess, Nokia created this awesome interactive projection in Covent Garden – together with W+K and tech specialists Seeper – to increase WOM around the new OVI Maps now available to all Nokia handsets.

Inspired by you. Worn by Wayne

Another awesome idea by W+K London and Nike’s first campaign for the ‘WRITE THE FUTURE’ World Cup activity was launched earlier this week.

It’s a simple and exciting digital experience with a massive incentive. Users are asked to submit a 12 characters message which would inspire the players with Nike stitching the winning line onto every pair of boots they wear in South Africa. SIMPLES.

The digital activity sits as an application on Facebook; it lets you see how your line will appear on the boot and then publishes it to your wall to encourage your friends to get involved. The activity is also hosted on SkySports and other media channels like The Sun.

NUKFOG06615 Inspire the Boot_Rooney_260x210

The app has received already over 2,500 entries in the past few days. On May 18, when the competition ends, Wayne and Ashley will decide the message they want to wear on their boots so their bespoke ‘Elite Series’ footwear can be custom stitched. And before the players pick up their boots to head off to SA, the winners will see their creations on display in NikeTown London.

Musik Pitch

Music Pitch is a brilliant, functional website and no one other than the Mashable chaps  explain it better:

This website allows businesses and even average folk to seek out musical talent in the form of a contest — the prize of which is payment and exposure (for example: the site suggests a range of $20,000 to $100,000 be rewarded for a song to be used in a feature film). Anyone can visit the site and launch a contest (for a small fee), which can be used to find music to score/furnish: feature films, video games, indie films, theater, movie trailers, underscores, web/blog/podcasts, TV shows, personal projects, commercials and the somewhat nebulous choice of “other.”

The Next Generation of Spotify

Talking about Music, how could I forget about the new Spotify. If you haven’t done so already, make sure you download the latest update to the application to see how the new platform has become more social. Connect with Facebook, share playlists with friends, send tracks to your mates’ inbox and much much more… Spotify has gone social and we like it!

Tom Tom and Star Wars

Something I’d have never expected to see from a brand like Tom Tom but they’ve decided to be a bit more creative and launch a new update to their products : Darth Vader voice to their GPS devices! A brilliant idea with a great viral video to promote it…Check the content below, well funny!

Catch a Choo

An interesting project from a brand I don’t tend to mention too often on here. Shoe brand Jimmy Choo has launched a London treasure hunt using different social media platforms like Facebook, Twitter and – surprise surprise – Foursquare. The brand is giving away a pair of special edition trainers worth around £350 I believe. The shoes will randomly ‘check in’ throughout the day at some key trendy locations around the city of London. If you are lucky and quick enough to reach the location and find the Jimmy Choo bag, the trainers are all yours! So far no one has been quick enough to grab the prize… the competition will go on until someone scoops the goodies.

iPad

Last but not least, iPad talk!

I’m a self confessed Mac Whore and therefore I’m dying to get an iPad. This time tomorrow I’ll have one pre-ordered and I can’t bloody wait – especially when you see apps like this one below:

Although, I have to say – the new HP Slate tablet isn’t less appealing:

Before I forget, make sure you also check the latest video by Erik Qualman from Socialnomics who has just released Social Media Revolution 2. The video is an update to the one who I’m sure everyone embedded into Social Media presentations few months back 😉

 

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University Calling – Gen Y get it right?

Hola peeps

Yesterday I stumbled across this video which has received nearly 3 million views on YouTube.

It’s been put together by 172 communication students from the University of Quebec in Montreal (UQAM) in around 2/3 hours with no idea they’d receive such international coverage.

What really strikes me is the fact that the majority of people will think that in terms of content, the video is not really a very original idea as it’s been done before many many times (as I did). However, if you carefully think about it, no university has ever done something like this before, as the majority of them usually tend to spend a large amount of cash to reach international students.

Behind this video there is obviously a bunch of ‘Generation Y-ers’ who will have spread the word with all their friends, reaching a huge number of young people.

As a result, I’d bet my loyal dog that a lot of kids would remember this university, not only because it definitely looks like a fun place but the campus looks rather nice too!

What do you think?

 
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Posted by on November 25, 2009 in Social Media, Viral

 

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A Killer on Twitter

 

So, a couple of days ago this spooky account popped up from nowhere on Twitter claiming to be a real killer living in Brighton.

I don’t even know where to start on how bad this stunt is, but I will give it a go focusing mainly on two points:

First of all, if this is really a stunt and it’s a UK based campaign – the legal consequences might be pretty bad. In our country, such activity is now illegal. Misleading the consumer by not admitting from the start that this is an advertising/marketing campaign is a criminal offence under the Consumer Protection Regulations, which went live in 2008. Read more here, the point to refer to is nr. 22 in Schedule 1, relating to the practices which are automatically unfair:

22.  Falsely claiming or creating the impression that the trader is not acting for purposes relating to his trade, business, craft or profession, or falsely representing oneself as a consumer.

 I was one of the many who was extremely angry at this as I’ve always considered ‘teasing campaigns’ the peek of creative outbursts in the advertising world. 

Secondly, the copy used by the Twitter user is extremely well written, which kinda gives everything away!

There must be a very good copywriter behind it who just could not wait to create a useless social media campaign and put his/her hands on Twitter for a ‘cool’ viral campaign.

I am very much looking forward to see where this is gonna go. I apologize if this is a wrong assumption but there are way too many elements that just don’t fit…  However, it might well be a real killer who is just having a bit of fun?

What do you think?

E. (ThisIsEnzo)

 
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Posted by on November 17, 2009 in Social Media

 

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Magntize: Make Yourself An Awesome v-Card

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I’ve got to give some credit to these guys who have developed this fantastic new tool to create virtual business cards.

More than a business card you are actually given the chance to create a very personal landing page, including short bio, links to all your personal social spaces (automatically creating a stream from all your content as well) and a tool to allow people downloading your v-card.

It’s not a groundbreaking idea as there’s other people who have done this before like cardl.ly or dooid, however the design and implementation on the site are just out of this world…fantastic design, awesome templates and a flawless structure!

Also, if you didn’t get it, you get to have all this for FREE. However, if you’re willing to pay the $9 a month for premium membership, you can also get:

  • a custom domain
  • access to some cool premium themes (which you can preview)
  • CV upload/download functionality
  • an iPhone version of the site
  • a personal RSS feed
  • an email address people can reach you on – transferring content to your real one!

I can definitely see the benefit of having such an awesome looking v-card, especially for the ones who have no web-design skills whatsoever… and I can already imagine a lot of friends and colleagues who would find this tool extremely useful.

You can see mine here : http://thisisenzo.magntize.com/

Well done chaps!

E/.

 
 

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