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Google – Favourite Places

I don’t know what’s happening with Google but there are definitely way too many things to demonstrate that they are going to be taking over the world very very soon!!! After Google Goggles, they’ve just launched a new marketing initiative together with Business Owners to integrate even more the offline/online brand experience, taking advantage of all their existing internal tools/resources. I am talking about the newly developed Google Favourite Places which allows users to scan a QR Code outside any participating business and receive reviews and ratings from the Google community.

Take a look at the demo-video below which will show you how it works in more details…

Overall I think this is an amazing idea and will hopefully increase QR codes’ penetration, however I am not really sure how it compares to augmented reality applications which do exactly the same and with an easier procedure (used on apps like Layar or the same Google Goggles)

What’s your thoughts?

E./

 
1 Comment

Posted by on December 16, 2009 in Innovation, mobile, Personal

 

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Gazza & Play

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I am totally amazed by the Italian market at the moment and currently thinking I should probably look at my country in a much more positive light… moving back home maybe? If emerging technologies gets embraced and understood like it’s happening, we are IN for a surprise

The Italian audience has always been a very tech-savvy audience but the boom of social media in this market has definitely helped in making the Italian consumer a rather inviting ‘target’. Statistics from eMarketer have recently shown that after the US, Italians are the most active users in downloading  Applications into their iPhones – not surprising at all !

This must be the reason why Gazzetta.it decided to embrace the QR technology

The leading Italian sports’ title launched a new initiative by the name Gazza & Play. The activity involves embedding QR codes, both offline and online, mainly within the first page of their properties, however these are also visible across all pages. Once decoded, the user will be able to see scores, unique football footage and the best goals from the Italian Championship allowing a pretty cool integrated interaction with their content.

These are definitely some good first steps and I shall look forward to see where this will all go…

Thumbs Up Italia!

 

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