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Google – Favourite Places

I don’t know what’s happening with Google but there are definitely way too many things to demonstrate that they are going to be taking over the world very very soon!!! After Google Goggles, they’ve just launched a new marketing initiative together with Business Owners to integrate even more the offline/online brand experience, taking advantage of all their existing internal tools/resources. I am talking about the newly developed Google Favourite Places which allows users to scan a QR Code outside any participating business and receive reviews and ratings from the Google community.

Take a look at the demo-video below which will show you how it works in more details…

Overall I think this is an amazing idea and will hopefully increase QR codes’ penetration, however I am not really sure how it compares to augmented reality applications which do exactly the same and with an easier procedure (used on apps like Layar or the same Google Goggles)

What’s your thoughts?

E./

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Posted by on December 16, 2009 in Innovation, mobile, Personal

 

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The future is bright…

Picture 14Last night I had the great opportunity to sit within a judging panel at the University of the Arts London (London College of Communication) where students had been asked to showcase their own visions for an advertising poster to promote the London 2012 Olympics.

Because I was approached by the Olympics’ social media team  few weeks ago for a bloggers’ tour of the Olympic Park (which was awesome) and also because being myself a big follower of the Games and a massive fan of their current actvities, it was rather odd, and of course a rare coincidence, to be judging on such topic!

With me on the panel there were Claire Tritton, Account Manager on Ford Europe at Ogilvy, and Deborah from ERM Recruiting (both ex-graduate at LCC)

We had around 30 entries in total to go over and analyze – which wasn’t too bad at all! While some tried too hard to impress, not exactly meeting the brief, and with some others not really getting a clear message across – the ones which stood out definitely had a very clever approach to the brief with some very good thinking/strategies behind them (some of them quite impressive actually).

Apart from the winner entry (picture above in the title) which had a very straightforward and insightful message above and beyond the simple concept itself (ask away), two very good ones I remember were a Blackberry Sponsorship-Ad trying to reposition the smart phone as an entertainment device (therefore fighting for a piece of the iPhone’s market share) and the ORANGE one, where the heritage of ‘Building a Brighter Future’ embodied perfectly both the brand and the Olympics’ values with an hopeful message in bringing people together in such horrible times (economic downturn)

Overall the evening was great, very good to meet some ex-graduates who are doing exceptionally well in the industry, a very good catch up with some ex-tutors, and definitely an excellent and hopeful glimpse into what such young talents have in hold for the future of our industry

I will be posting all the entries on a designated Flickr group once I have them all in, it would be great to hear your opinions

Any questions, give me a shout! To all the students who were part of it, a very well done to all of you out there and good luck with the rest of your course…

Cheerio and be in touch

Enzo

 
 

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