RSS

Tag Archives: obama

PEPSI – Dear Mr. President

Really liking the new initiative by PEPSI

The site is called ‘Dear Mr. President’ and people are invited to upload personal videos for the 44th Elected US President Obama. The website is backed up by loads of celebrities, amongst who Eva Longoria and Lady Gaga

It’s a very simple idea which I am pretty sure did not have much thinking behind, although thumbs up to PEPSI to take advantage of the right moment to create such initiative, as a matter of fact the brand is definitely going to get loads of attention because of this

The YouTube channel ‘Refresh Everything’ is actually very well designed too. You can see all the videos uploaded by the users and a Google map to check which are the most active communities.

Also, Tumblr was the chosen platform to allow the shy ones to simply send in recommendations about the future of the United States, pretty well thought I’d say

We should wait and see what Coca-cola is going to do next…

 

Tags: , , , , , , ,

Social Obama

picture-25

I can’t stop talking about how much I’ve been appreciating the efforts by the Social Team behind Elect President Obama. From campaigning through to victory, the team behind the ‘big man’ has been able to take advantage of every single communication tool available out there to connect with the devoted audience.

Social Media has never been as mainstream as today, and of course the elections, where conmmunication is key to both parties, were going to be tested on this area. Well…Obama’s online presence has definitely set a benchmark!

picture-24The initial website includes all the right elements a space like this should be including when exposed to social media, with all the tools smoothly linked together from one place to the other. Also, because of the variety of cultures involved in this event, they were smart enough not only to tackle the mainstream biggest players in the Social Networking area (Facebook, Flickr and alike), but also more niche networks like AsianAve, Mi Gente and BlackPlanet

After the victory on November 4th, I’ve been thinking about the future of such activities: “Are they still going to be highly involved in Social Media? Will they be asking to share information and thoughts and involve the citizens in shaping this ‘change’?

My questions were quickly answered this weekend when I was made aware of the new site launched by Obama’s Web Team called CHANGE.gov. The website is a communication platform; it’s the website where Americans will be able to track/monitor this well expected ‘change’… This includes the political agenda, all you want to know about the Elect US President and Co., a blog with all the latest news and…TA Daaaaaaa… Social Media:image0012

Through the ‘American Moment’ Obama is asking Americans to share their stories around the Elections. The message is very straight forward and truly inspiring  – “The story of this campaign is your story. It is about the great things we can do together when we come together around a common purpose”

I like this a lot and I am very much looking forward to see how Obama is going to bring this content to life

Another interesting site is the one found by Kris today which evolves around the journey to the Inauguration Day in January 2009. A bunch of supporters has launched a site especially for offering people an affordable chance to go to Washington DC for the event – very impressed by the IA!

Now I guess it’s time to end this praise about OBAMA’s great work, he made it and hopefully he will now make a difference! Let’s just wait and see…

e

 
1 Comment

Posted by on November 10, 2008 in Social Media

 

Tags: , , , , , , , , ,

‘Change has come to America…’

Strangely enough I don’t feel that tired today after going to bed around 3.30 in the morning… CNN kept me company with a great Live-streaming video coverage from the Election Center (including the greatest technologies ever used in TV)

obama1Change has finally arrived, Bareck Obama is the 44th President of United States of America, becoming the first African American to win the White House (yeppee!!!)

This is just something he said during his victory speech which I reckon embodies what we should be looking forward to in the next few years …

“The road ahead will be long. Our climb will be steep. We may not get there in one year or even one term, but America — I have never been more hopeful than I am tonight that we will get there. I promise you — we as a people will get there”

Well done to Sen. Bareck Obama to get there already – now we should only see where and when the Change will happen hey?!

 
Leave a comment

Posted by on November 5, 2008 in Uncategorized

 

Tags: , , , , , , , , , ,

 
%d bloggers like this: