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Tag Archives: mobile

Lastminute iPhone App – Topsee

Last night I was rather pleased to attend an event organised by the peeps at Lastminute Labs to promote their latest iPhone application, TopSee.

The TopSee app allows you to experience London in a unique different way. It’s been populated by bloggers who mostly spend their own life exploring the hidden gems of the city. There are indeed a lot of apps out there that already provide you with the same functionalities, however the unique selling point for this app is that they are not recommending a specific venue (ie. the best bar in Soho) but a unique element (ie. the best mojito to have in London).

As you can see from the video-demo below, the interface has been beautifully designed. As soon as you open the app, you get geo-located, and through an awesome photo-feed you’ll be able to browse all ‘the top things’ for you to enjoy.

Once you find something interesting you want to experience, you can tweet it and post it to Facebook automatically from the app. The only thing that I’d make more clear within the interface is the ‘shaking’ functionality. I downloaded the app without watching the video below, and I got stuck on the first page without knowing that I’d have to shake the iPhone to get more suggestions. I wonder how many people are going to download the app like me without watching the video and simply through WOM… so definitely something I would add!

You can follow the TopSee team on Twitter, through their blog and download the app below.

 

 

Overall, a great application chaps!

 
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Posted by on November 26, 2009 in Event, Innovation, mobile, Social Media

 

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Figaro Digital – Social Media Seminar

Hey guys

I am very much looking forward to cover this event live, I will be blogging from the Hospital Club using CoverItLive

You can follow the updates clicking the link below:
Click Here

I will make sure I embed the whole coverage once is over into the blog

Cheers
Enzo

 

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MINI iPhone App – OPENNESS

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I am delighted to announce the launch of the new MINI iPhone application, OPENNESS

The app is part of the latest digital MINI activity to promote the new MINI convertible, Stay Open, and  something completely different from the run-of-the-mill motoring iPhone applications available within the iTunes Store.

Drivers of convertibles are more open to new experiences so the MINI Openness mobile application encourages users to explore the unexplored and try new things. By downloading the application, users will have access to an off-beat guide to the UK’s major cities, including London, Manchester, Birmingham and Edinburgh and over 400 unusual and spontaneous experiences: from getting a Brazilian to attending a Mexican wrestling match with fetish cabaret, joining a literary salon to jumping on a coach to an unknown destination.

Here are a few quick words on what the application does:

  • When launching the app on your iPhone, based on the level of open-mindedness you choose, the app will provide you with the most adventurous things to do, either closer to where you are or in a specific location (the app supports two geo-options: ‘Find My Location’ and ‘Insert Location’)
  • The application also has a built-in Google Maps API, where you can find the venue or the exact location for each single ‘open-minded’ experience
  • If the experience chosen doesn’t tickle your fancy, you can choose amongst many others, simply clicking on NEXT.
  • Also, if you are not really sure on how adventurous you feel, a simple shake of the iPhone will provide you with a random experience.

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The wider digital campaign, Stay Open, is supported by online banner activity, also centred on openness and spontaneity.

You can download OPENNESS simply clicking here!

Let me know what you think!

 

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Gazza & Play

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I am totally amazed by the Italian market at the moment and currently thinking I should probably look at my country in a much more positive light… moving back home maybe? If emerging technologies gets embraced and understood like it’s happening, we are IN for a surprise

The Italian audience has always been a very tech-savvy audience but the boom of social media in this market has definitely helped in making the Italian consumer a rather inviting ‘target’. Statistics from eMarketer have recently shown that after the US, Italians are the most active users in downloading  Applications into their iPhones – not surprising at all !

This must be the reason why Gazzetta.it decided to embrace the QR technology

The leading Italian sports’ title launched a new initiative by the name Gazza & Play. The activity involves embedding QR codes, both offline and online, mainly within the first page of their properties, however these are also visible across all pages. Once decoded, the user will be able to see scores, unique football footage and the best goals from the Italian Championship allowing a pretty cool integrated interaction with their content.

These are definitely some good first steps and I shall look forward to see where this will all go…

Thumbs Up Italia!

 

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MySpace Mobile Streaming Videos

It’s not a surprise that MySpace is trying its best to fight against Facebook and, as of lately, it’s been doing it quite well. We’ve recently seen many MySpace developments as the company continues to expand their open platform solutions, video solutions, their advertising platform, and many other services.

The main reason for this is obviously to prevent users to shift to Facebook and as much as this is a pretty inevitable situation, they are trying very hard to retain consumers with the constant use of innovation.

myspace-mobile-videoMySpace Videos will be now available on every streaming-video-enabled mobile device, including BlackBerry Bold, Nokia N97, Motorola Q9, Palm Centro, and many more. Although there’s been no mentions about the iPhone, we can definitely expect a new relaunched version of their iPhone application to include a browsing video facility fairly soon… at least I hope so!

MySpace is the first social network to launch a video streaming service on mobile (apart obviously from YouTube on iPhones) but I’m pretty sure we’ll see other players follow suit very soon.

Business Wire says: “In order to meet ever-increasing video demand, MySpace utilizes RipCods On-Demand Video Transcoding technology to optimize mobile video delivery and give users an improved mobile video experience. Real time transcoding enables MySpace to easily support several different handsets even though they require different combinations of codecs, bit rates, and resolutions”… Pretty sweet i guess!

 
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Posted by on December 3, 2008 in Social Media

 

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Know the Signs

picture-301It’s definitely a brave move from a beer brand to develop a site on the different characters we become after had one too many… Know The Signs is the latest website created by Heineken

When you enter the site, you are welcomed by the bar owner and handed the CCTV camera controls to try and guess if you are able to spot the people who fit those ‘characterstics’, carefully analyzing what’s happening in the bar! Sounds confusing I know but you gotta try to get it…

The site has a nice engagement level – which I am sure can get people glued to the screen for quite a bit

Also, there are some nice social media elements to make the campaign quite a good one. You can add a photo of your friend who fit the bill and send that to them – is he/she a crier, a groper or an exhibitionist… You can let them know what you think! picture-32

picture-31To embarrass your friends even more in an actual bar environment, you can also download an interactive wallpaper to go full screen on you iPhone saying: ‘Water (your friend’s name) ?”



The site is backed by a TV campaign – which kinda reveals it all to be honest – but still quite good

Let me know what you think…

E

 
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Posted by on November 12, 2008 in advertising, Social Media

 

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Mankind is No Island

Tropfest is probably the biggest and most important Short Film Festival

It’s hold in Australia but it’s been recently launched in New York as well to reach a wider audience.

This year winner is a totally well deserved ‘piece of art’ – “Mankind is No Island” is the masterpiece by Jason van Genderen dedicated to homeless people and to the ones who are good at listening to them

The great thing about this video is the outstanding ability of Jason to record all the frames from a mobile phone… GREAT STUFF!

Enjoy it…

 
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Posted by on November 3, 2008 in Personal

 

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