RSS

Tag Archives: marketing

Brave Smart Campaigns …

Hey peeps

I hope you are all keeping well. I’m sorry if I haven’t managed to write some more stuff in the past few days but it’s been extremely hectic. I’ve seen some amazing creative and strategically well thought campaigns this month and below you can find some of the ones I personally consider the best.

The first one is the latest by Skype called the Phone Box Experiment. Once again, through an experiential approach to their marketing initiatives, they enable users to understand the real benefits of using Skype to make cheaper international calls. Check the video below to understand what I’m talking about….

I wonder how many people will actually get to call him as you need actual Skype credits to make the call…. which I don’t – I believe that’s also part of the strategy to get first timers to buy credits, no?  The campaign has been put together by The Viral Factory.

The second one I wanted to showcase was the $500 campaign by Opticana by McCann Erickson in Israel.

The campaign is another example of ‘brilliant creative thinking’ and definitely something that I’m sure every person in my industry has thought about at least once…(the meerkat being another genius example playing with keywords) Campaigns like this definitely make you wonder if you really need $150,000 to produce an high-impact national campaign eh?

Last but definitely not least, it’s the experiential AR/Social Game put together by the Canadian MacLaren McCann group for the launch of HALO 3 ODST. The guys developed a very ambitious offline/online experience mainly aimed at geeks and game-addicts. Watch the video below to understand the campaign and see the results.

Generally speaking, the end results are not that impressive at first. However if you start thinking that it was mainly targeting the gaming community of Toronto – I’d have to take my hat off… Thumbs up for taking such a brave step, the agency is definitely proving to be extremely efficient in putting something like this together, as it’s definitely not an easy thing to do (especially the bit where you need to sell it into the client I believe… ?) ;O)

Cheerio folks…

Enzo

 

Tags: , , , , , , , , , , , , , , , , , , , , , , ,

New Guinness HD Ad

guinness_banner

 

 

 

 

 

The new Guinness TV Ad is going to premiere this Wednesday on Sky Sports HD and ITV.

It’s shot entirely in HD and I’m very much looking forward to see what magic they’ve put together this time…

The lovely guys at Splendid have sent me a digital photo frame with some of the shots from ‘behind the scenes’ and I have to say, now I am dying to see the ad even more… those photos look great and very intriguing!

FROM a peculiar missile and a very cold snowy scenario TO a huge artificial lake/pool and a scary rock – I’m pretty sure the ad is gonna set another awesome benchmark to all creative directors out there. See the exclusive photos below, I’ve uploaded the originals here:

Guinness HD Ad - behind the scenes

 

 

 

 

 

 

 

 

 

 

 

 

Unfortunately I won’t be able to see the ad LIVE on TV as I decided to chuck it away, but I hope the guys will send me an original copy of the ad so I can post it on here for all of you to see. Charlie? ;O)

If you want to know more, please give me a shout.

E./

PS

Charlie – thanks for the cans!

The office has loved them so far… 2 LEFT!

Guinness CansPicture 40

 
1 Comment

Posted by on November 3, 2009 in advertising

 

Tags: , , , , , , , , , ,

Be Kind… PIXAR certainly is!

https://i1.wp.com/www.pixar.com/featurefilms/up/images/upfront.jpg

Probably few of you may have seen this already, but I wanted to write a small post about it because things like these rarely happen!

Last week I was reading this post on Jennifer Jones’ Speak Media Blog, and my heart nearly sank. Sometimes brands really know how to behave with their fans and this one is  a truly wonderful and powerful story.

As with Jennifer, I am not posting this to praise how amazing Pixar was in turning such an amazing story in a PR stunt, because they simply didn’t – I just wanted everyone to know about this story because it shows how people (and not brands) are actually willing to listen and do good in this world!

Here’s the story. A beautiful ten year old girl named Colby Curtain has been fighting a rare form of cancer for years. Her family was recently told she didn’t have much time left. After seeing previews for Pixar’s new animated feature, UP, Colby told her parents she just wanted to stay alive long enough to see the movie. Knowing she couldn’t go to the theater and probably wouldn’t make it to see the DVD release, a family friend contacted Pixar and they came through. The animation company flew an employee to the Curtain house with a pre-release DVD and a few stuffed animals from the film. Colby watched the movie with her family and friends…and then she passed away seven hours later. [From Jennifer’s post]

Still today no comment from Pixar whatsoever… wich makes us all believe what an amazing action this was!
It kinda reminds me about a Zappos‘ story. Not sure if anyone remembers this, but Zappos had a very similar situation with one of their existing customers.
Zaz Lamarr meant to return some shoes to Zappos, but her mom passed away and, naturally, she just didn’t have time. Because of this, Zappos arranged to have UPS go pick up her shoes—and then sent her flowers. This is what Zaz then wrote:
“When I came home this last time, I had an email from Zappos asking about the shoes, since they hadn’t received them. I was just back and not ready to deal with that, so I replied that my mom had died but that I’d send the shoes as soon as I could. They emailed back that they had arranged with UPS to pick up the shoes, so I wouldn’t have to take the time to do it myself. I was so touched. That’s going against corporate policy. Yesterday, when I came home from town, a florist delivery man was just leaving. It was a beautiful arrangement in a basket with white lilies and roses and carnations. Big and lush and fragrant. I opened the card, and it was from Zappos. I burst into tears. I’m a sucker for kindness, and if that isn’t one of the nicest things I’ve ever had happen to me, I don’t know what is.”

I totally heart Zappos and this was an absolutely briliant story!
Now with Pixar joining the club I wonder if IT REALLY IS time for some more brands to get a wake up call and love those customers withouth whom they wouldnt really exist, eh?

 
2 Comments

Posted by on June 30, 2009 in Branded Experience

 

Tags: , , , , , , , , , , , , , , , ,

 
%d bloggers like this: