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Lastminute iPhone App – Topsee

Last night I was rather pleased to attend an event organised by the peeps at Lastminute Labs to promote their latest iPhone application, TopSee.

The TopSee app allows you to experience London in a unique different way. It’s been populated by bloggers who mostly spend their own life exploring the hidden gems of the city. There are indeed a lot of apps out there that already provide you with the same functionalities, however the unique selling point for this app is that they are not recommending a specific venue (ie. the best bar in Soho) but a unique element (ie. the best mojito to have in London).

As you can see from the video-demo below, the interface has been beautifully designed. As soon as you open the app, you get geo-located, and through an awesome photo-feed you’ll be able to browse all ‘the top things’ for you to enjoy.

Once you find something interesting you want to experience, you can tweet it and post it to Facebook automatically from the app. The only thing that I’d make more clear within the interface is the ‘shaking’ functionality. I downloaded the app without watching the video below, and I got stuck on the first page without knowing that I’d have to shake the iPhone to get more suggestions. I wonder how many people are going to download the app like me without watching the video and simply through WOM… so definitely something I would add!

You can follow the TopSee team on Twitter, through their blog and download the app below.

 

 

Overall, a great application chaps!

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Posted by on November 26, 2009 in Event, Innovation, mobile, Social Media

 

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The future is bright…

Picture 14Last night I had the great opportunity to sit within a judging panel at the University of the Arts London (London College of Communication) where students had been asked to showcase their own visions for an advertising poster to promote the London 2012 Olympics.

Because I was approached by the Olympics’ social media team  few weeks ago for a bloggers’ tour of the Olympic Park (which was awesome) and also because being myself a big follower of the Games and a massive fan of their current actvities, it was rather odd, and of course a rare coincidence, to be judging on such topic!

With me on the panel there were Claire Tritton, Account Manager on Ford Europe at Ogilvy, and Deborah from ERM Recruiting (both ex-graduate at LCC)

We had around 30 entries in total to go over and analyze – which wasn’t too bad at all! While some tried too hard to impress, not exactly meeting the brief, and with some others not really getting a clear message across – the ones which stood out definitely had a very clever approach to the brief with some very good thinking/strategies behind them (some of them quite impressive actually).

Apart from the winner entry (picture above in the title) which had a very straightforward and insightful message above and beyond the simple concept itself (ask away), two very good ones I remember were a Blackberry Sponsorship-Ad trying to reposition the smart phone as an entertainment device (therefore fighting for a piece of the iPhone’s market share) and the ORANGE one, where the heritage of ‘Building a Brighter Future’ embodied perfectly both the brand and the Olympics’ values with an hopeful message in bringing people together in such horrible times (economic downturn)

Overall the evening was great, very good to meet some ex-graduates who are doing exceptionally well in the industry, a very good catch up with some ex-tutors, and definitely an excellent and hopeful glimpse into what such young talents have in hold for the future of our industry

I will be posting all the entries on a designated Flickr group once I have them all in, it would be great to hear your opinions

Any questions, give me a shout! To all the students who were part of it, a very well done to all of you out there and good luck with the rest of your course…

Cheerio and be in touch

Enzo

 
 

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Southbank and Gingers

I m on the Southbank with Alex, the most vain person I’ve ever had the chance to live with in my life… What a character!

We had lunch in Soho and now we are waiting for Chris and Paul to come and join us on this lovely bench overlooking the cleanest river in the world… The Thames!

I have to say Southbank is quieter then usual, which is strange, it must be the wether playing up… And, and, and…also, there are too many Ginger people around – which is starting to freak me out a bit… Too weird, there must be a Ginger conference in London today or something…

I had never realized how many there were in London… and me thinking they were rare!!! LOL x

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Posted by on July 26, 2008 in Uncategorized

 

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