I am absolutely intrigued by this campaign, which i think is genius!
From Monday 17th November, Vodafone is sending this happy chap around few UK-cities with 4 Dell Mini-Notebooks with built-in (vodafone) broadband to give away everyday to four lucky people!
The Live Guy is going to send clues through Social Media platforms like Twitter, Facebook and Picasa on his current locations…
The objective is for people to follow him, guess where he is and go snap a notebook from his bag – simple as that – great PR Story! He’ll be in London on Friday November 28th, so switch your brain GPS and start following him...
I personally think this is a great offline-online reality-game which is, once again, going to set a benchmark for many brands to try and be more experiential in the marketing space
Real shame I am not going to be in London that day, but will be wondering the streets of 5th Avenue instead eh eh ;o)
I hope you can give it a go, and let me know if any of you lot gets lucky!