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MINI iPhone App – OPENNESS

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I am delighted to announce the launch of the new MINI iPhone application, OPENNESS

The app is part of the latest digital MINI activity to promote the new MINI convertible, Stay Open, and  something completely different from the run-of-the-mill motoring iPhone applications available within the iTunes Store.

Drivers of convertibles are more open to new experiences so the MINI Openness mobile application encourages users to explore the unexplored and try new things. By downloading the application, users will have access to an off-beat guide to the UK’s major cities, including London, Manchester, Birmingham and Edinburgh and over 400 unusual and spontaneous experiences: from getting a Brazilian to attending a Mexican wrestling match with fetish cabaret, joining a literary salon to jumping on a coach to an unknown destination.

Here are a few quick words on what the application does:

  • When launching the app on your iPhone, based on the level of open-mindedness you choose, the app will provide you with the most adventurous things to do, either closer to where you are or in a specific location (the app supports two geo-options: ‘Find My Location’ and ‘Insert Location’)
  • The application also has a built-in Google Maps API, where you can find the venue or the exact location for each single ‘open-minded’ experience
  • If the experience chosen doesn’t tickle your fancy, you can choose amongst many others, simply clicking on NEXT.
  • Also, if you are not really sure on how adventurous you feel, a simple shake of the iPhone will provide you with a random experience.

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The wider digital campaign, Stay Open, is supported by online banner activity, also centred on openness and spontaneity.

You can download OPENNESS simply clicking here!

Let me know what you think!

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Touchgrind on iPhone

picture-76Wow – I am totally going to be in love with this new app-game launched on the App Store by Illusion LabsTouchgrind

Definitely a groundbreaking idea. Innovative technology is once again meeting the iPhone’s device usability to create another extraordinary user experience on-the-go

Big thumbs up for Illusion Labs – you guys rock!

See the video below to understand what the game is all about:

 
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Posted by on December 1, 2008 in Social Media

 

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Know the Signs

picture-301It’s definitely a brave move from a beer brand to develop a site on the different characters we become after had one too many… Know The Signs is the latest website created by Heineken

When you enter the site, you are welcomed by the bar owner and handed the CCTV camera controls to try and guess if you are able to spot the people who fit those ‘characterstics’, carefully analyzing what’s happening in the bar! Sounds confusing I know but you gotta try to get it…

The site has a nice engagement level – which I am sure can get people glued to the screen for quite a bit

Also, there are some nice social media elements to make the campaign quite a good one. You can add a photo of your friend who fit the bill and send that to them – is he/she a crier, a groper or an exhibitionist… You can let them know what you think! picture-32

picture-31To embarrass your friends even more in an actual bar environment, you can also download an interactive wallpaper to go full screen on you iPhone saying: ‘Water (your friend’s name) ?”



The site is backed by a TV campaign – which kinda reveals it all to be honest – but still quite good

Let me know what you think…

E

 
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Posted by on November 12, 2008 in advertising, Social Media

 

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ShoZu

I am testing ShoZu from the iPhone right now!
It’s such a great application, I can now

  • manage all my social media profiles,
  • update status,
  • twit and
  • uploads any media to my pages

…wicked stuff!

We need more stuff like this…eh?

Thanks chaps
E./

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Posted by on September 4, 2008 in Social Media

 

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First Post – Welcome

This is the first post through the iPhone…quite exciting

I decided to start writing this blog to take advantage of this new wordpress application so I can write about “stuff” on the go without ‘wasting the moment’…

Should be interesting and definitely an easier and quicker way to note things down

I will try and update this as often as possible during the day

Cheerio for now
Enzo

 
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Posted by on July 22, 2008 in Uncategorized

 

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