I don’t know what’s happening with Google but there are definitely way too many things to demonstrate that they are going to be taking over the world very very soon!!! After Google Goggles, they’ve just launched a new marketing initiative together with Business Owners to integrate even more the offline/online brand experience, taking advantage of all their existing internal tools/resources. I am talking about the newly developed Google Favourite Places which allows users to scan a QR Code outside any participating business and receive reviews and ratings from the Google community.
Take a look at the demo-video below which will show you how it works in more details…
Overall I think this is an amazing idea and will hopefully increase QR codes’ penetration, however I am not really sure how it compares to augmented reality applications which do exactly the same and with an easier procedure (used on apps like Layar or the same Google Goggles)
What’s your thoughts?