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Google – Favourite Places

I don’t know what’s happening with Google but there are definitely way too many things to demonstrate that they are going to be taking over the world very very soon!!! After Google Goggles, they’ve just launched a new marketing initiative together with Business Owners to integrate even more the offline/online brand experience, taking advantage of all their existing internal tools/resources. I am talking about the newly developed Google Favourite Places which allows users to scan a QR Code outside any participating business and receive reviews and ratings from the Google community.

Take a look at the demo-video below which will show you how it works in more details…

Overall I think this is an amazing idea and will hopefully increase QR codes’ penetration, however I am not really sure how it compares to augmented reality applications which do exactly the same and with an easier procedure (used on apps like Layar or the same Google Goggles)

What’s your thoughts?

E./

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Posted by on December 16, 2009 in Innovation, mobile, Personal

 

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Vodafone – Meet LiveGuy

picture-34

I am absolutely intrigued by this campaign, which i think is genius!

From Monday 17th November, Vodafone is sending this happy chap around few UK-cities with 4 Dell Mini-Notebooks with built-in (vodafone) broadband to give away everyday to four lucky people!
The Live Guy is going to send clues through Social Media platforms like Twitter, Facebook and Picasa on his current locations…

The objective is for people to follow him, guess where he is and go snap a notebook from his bag – simple as that – great PR Story!  He’ll be in London on Friday November 28th, so switch your brain GPS and start following him...

I personally think this is a great offline-online reality-game which is, once again, going to set a benchmark for many brands to try and be more experiential in the marketing space
Real shame I am not going to be in London that day, but will be wondering the streets of 5th Avenue instead eh eh ;o)

I hope you can give it a go, and let me know if any of you lot gets lucky!

Over and Out, Enzo picture-35

 
3 Comments

Posted by on November 14, 2008 in Social Media

 

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