I am totally amazed by the Italian market at the moment and currently thinking I should probably look at my country in a much more positive light… moving back home maybe? If emerging technologies gets embraced and understood like it’s happening, we are IN for a surprise
The Italian audience has always been a very tech-savvy audience but the boom of social media in this market has definitely helped in making the Italian consumer a rather inviting ‘target’. Statistics from eMarketer have recently shown that after the US, Italians are the most active users in downloading Applications into their iPhones – not surprising at all !
This must be the reason why Gazzetta.it decided to embrace the QR technology
The leading Italian sports’ title launched a new initiative by the name Gazza & Play. The activity involves embedding QR codes, both offline and online, mainly within the first page of their properties, however these are also visible across all pages. Once decoded, the user will be able to see scores, unique football footage and the best goals from the Italian Championship allowing a pretty cool integrated interaction with their content.
These are definitely some good first steps and I shall look forward to see where this will all go…
Thumbs Up Italia!