With more than 200m Facebook users now regularly using Facebook via a mobile device, Facebook Deals was an imminent move.
The video below outlines how the whole thing works, which is very simple:
There are 4 types of deals:
- Individual Deal – a one-off discount
- Loyalty Deal – unlocked when people check in at a venue or chain between 2 and 20 times
- Friend Deal – When you tag multiple friends with you when your check in
- Charity Deal – Promote a cause
Friends’ deals will appear in the news feed, spreading the news about the offer, and marketing the venue. The whole process is user-initiated and everyone is expecting this to take off very quickly (only available in the US for the time being.)
What’s happening to Foursquare? I think they’ll be fine for the time being, as users seem to use this in a different way, but in the long term who knows?!?
I don’t believe it’ll last if they don’t come up with a clever business model…
Facebook Deals looks well good!
Goodbye Foursquare – Over and Out!