RSS

Tag Archives: cool

MasterCard – Pep Talk

I have always loved Master Card advertising.

Their humourous and cheeky messages have always left me smiling and most of them become quite memorable…

Some of the good ones…

As of last week, Master Card launched a new campaign which is totally different from their previous productions. Silence seems to be the main element here and I have to say I absolutely love the ad

Unexpected I’d say and a totally different approach but they get big thumps-up from me

It kinda feels like making people laugh or touching them emotionally is a great way to create impact in the world of advertising. I reckon this works perfectly nice… well, at least with me!

e

Advertisements
 
1 Comment

Posted by on October 30, 2008 in advertising

 

Tags: , , , , , , , , ,

LisapMaxwell – Live Agency

I had to blog about this straight away…

http://www.lisapmaxwell.com/

LisapMaxell is a creative agency, based in Chicago, whose expertise is to ‘make their clients famous quickly’.  Well… looks like they have a good strategy in making themselves famous first!

The employees have webcams at their desks and are streamed LIVE on the agency website. People visiting the property can chat to them based on their ‘Availability to Chat’

Just chatted to Jim the Art Fella – they all seem pretty cool

What do we make of this?

I personally think it’s a really cool idea and something i have always wanted to do – Live Stream from the office – people are curious! FACT.

I’ll write more when i am slightly awake and have found more about this lovely bunch of people…

Cheerio

Enzo

 
Leave a comment

Posted by on October 30, 2008 in Uncategorized

 

Tags: , , , , , ,

Ford Fiesta – This is now

I have been meaning to blog about this very good campaign since it’s been out and after we discussed about

it at Profero in one of our recent Sunny Side Up sessions

For the promotion of the new Fiesta, Ford launched this unique European collaborative art project, in which the public are invited to co-create an interesting collection of images that capture the essence of ‘now’. The project’s four stages are:

1. Noah Harris, acclaimed stop motion animation artist (and director of the Fiesta TV ad), has commissioned a series of pieces from some of Europe’s most promising young artists.

2. Art students across Europe were asked to submit works that depicted their own interpretation of ‘now’.

3. The public are now invited to submit their own interpretations of ‘now’ to the This is Now Flickr group.

4. Launched in October, the Fiesta content portal enable visitors to browse the project’s entire collection of images, create a unique mash up that defines ‘now’ for them and share it with the world.

Some of the best art is being used in the pan-European launch campaign for the Ford Fiesta, with images and films from the first stage being used in the TV ad – available below:

The press and outdoor advertising features work from stage two – here’s a couple of examples:

http://www.flickr.com/photos/thisisnow/2870247978/sizes/l/

http://www.flickr.com/photos/thisisnow/2869420933/sizes/l/

The whole project is tied together with a blog – http://www.thisisnow.eu/ – where They highlight contributions from the public and provide further context on the project as it evolves. There’s also a Facebook page for the project and a Twitter account here http://www.twitter.com/thisisnow

They are also reaching out to art, design, fashion and photography bloggers from around Europe, asking them to get involved and contribute images. They are offering them the chance to be guest-curator of the This is Now blog so they have a chance to share their own unique interpretation of now with a wider audience…. SCHWEEEEEEETT!

The agencies involved in the project are:

  1. Ogilvy: TV & Print work

  2. Wunderman: Digital & DM

  3. MindShare: Media planning & buying

  4. Burrows: Brochure & POS

  5. We Are Social: Social media strategy and execution, including the project blog

I cannot go without saying that the campaign is definitely creatively challenging and it’s got that ‘something’ charming about it – the execution is simply fantastic with the right amount of thinking behind it!

The fit with their target audience is just perfect – young, funky, arty, free spirited individuals who would simply enjoy driving a young car like Ford Fiesta

Overall they get big thumbs-up from me on such a beautifully produced campaign on every aspect. Special big compliments to the people at We Are Social for the great work produced behind the Social Media aspect of the campaign … very well produced indeed guys!

Will be in touch

Enzo :O)

 
2 Comments

Posted by on October 30, 2008 in advertising, Social Media

 

Tags: , , , , , , , , , , , , ,

 
%d bloggers like this: