RSS

Tag Archives: competition

This is why you should befriend your favourite brands on Facebook

First of all let me tell you how exciting I was to finally see BestBuy landing in the UK, and secondly how great it is to finally have a store in this country where customer service is a priority!

Yesterday morning, as I was switching my computer off on my way out, I noticed a BestBuy Facebook status update inviting fans to befriend the Community Manager, Graeme, to be in with a chance of winning a couple of tickets for the O2. Low barrier to entry, easy and a good incentive I’d say …so I did it, with no hope whatsoever!

Off I went to see a movie in the afternoon. On my way out, I checked my emails (as you do) and I was like WTH? I had less than an hour to go home get changed and head off to see Lady Gaga at the O2. I never win anything but hey ho it was my lucky day!

Once we get to the O2, we are welcomed by two lovely chaps from BestBuy into a private VIP suite literally inches away from the stage. I couldn’t believe it…from what was supposed to be a relaxed couch evening to a crazy Gaga concert at the O2, all thanks to BestBuy.

In marketing, we tend to call these Love Bites…those nimble and generous moments of spontaneity from a brand that simply make you fall in love with them a little bit more!

I was already in love with this brand, but now they’ve gained a promoted tweet for at least a week. #ilovebestbuy

This is a perfect example of why you should befriend your favourite brands on Facebook, you never know what might happen – you might be flying to LA next week or get a lovely concert ticket to enlighten your bank holiday weekend! Relationship marketing FTW

Thank you BestBuy!

E

 
 

Tags: , , , , , , , , , , ,

The future is bright…

Picture 14Last night I had the great opportunity to sit within a judging panel at the University of the Arts London (London College of Communication) where students had been asked to showcase their own visions for an advertising poster to promote the London 2012 Olympics.

Because I was approached by the Olympics’ social media team  few weeks ago for a bloggers’ tour of the Olympic Park (which was awesome) and also because being myself a big follower of the Games and a massive fan of their current actvities, it was rather odd, and of course a rare coincidence, to be judging on such topic!

With me on the panel there were Claire Tritton, Account Manager on Ford Europe at Ogilvy, and Deborah from ERM Recruiting (both ex-graduate at LCC)

We had around 30 entries in total to go over and analyze – which wasn’t too bad at all! While some tried too hard to impress, not exactly meeting the brief, and with some others not really getting a clear message across – the ones which stood out definitely had a very clever approach to the brief with some very good thinking/strategies behind them (some of them quite impressive actually).

Apart from the winner entry (picture above in the title) which had a very straightforward and insightful message above and beyond the simple concept itself (ask away), two very good ones I remember were a Blackberry Sponsorship-Ad trying to reposition the smart phone as an entertainment device (therefore fighting for a piece of the iPhone’s market share) and the ORANGE one, where the heritage of ‘Building a Brighter Future’ embodied perfectly both the brand and the Olympics’ values with an hopeful message in bringing people together in such horrible times (economic downturn)

Overall the evening was great, very good to meet some ex-graduates who are doing exceptionally well in the industry, a very good catch up with some ex-tutors, and definitely an excellent and hopeful glimpse into what such young talents have in hold for the future of our industry

I will be posting all the entries on a designated Flickr group once I have them all in, it would be great to hear your opinions

Any questions, give me a shout! To all the students who were part of it, a very well done to all of you out there and good luck with the rest of your course…

Cheerio and be in touch

Enzo

 
 

Tags: , , , , , , , , , , , , , ,

British Council – Projectorhead

picture-121It’s all over YouTube today and thought about giving it some credit as I think it’s a great achievement for a government body to get into social media and getting it right…

This week, British Council launched a YouTube competition for existing international students to promote and create a positive buzz around “the life as a student in the UK”.

The competition is very simple and evolves around uploading a short video about your own experience as a person living and studying abroad in the UK, for the chance to win cash and/or an iPod Touch

I have to say, at first I was a bit confused as I couldn’t understand why I should think about existing international students in the UK as my first target audience for such campaign, when they are probably the last people i should convince to come and study over here….

After thinking about it for a second, the whole thing became clear… they simply need advocates; and being social media probably the best and first way for these students to be in touch with their friends back home, it becomes both the most relevant and important space for them to share this experience with their peers.

There is a simple strategy here which sits on a loyalty ladder: from non-existing consumers all the way up to advocates… (Thanks Lydia to remind me about this!)

The British Council are not communicating straight to the ones who could potentially become international students in the UK (non-existing audience/prospect) but they are simply creating a two-way-conversation between the brand and their existing ‘consumers’ to facilitate a stronger relationship and turn the latter into loyal advocates.

These are the ones who are going to upload their experiences as students abroad in the UK, sharing their videos throughout their social media spaces, allowing their experience to be shared and talked about… They are the ones who are going to create a nice positive feedback about the whole experience, which is going to be appealing enough to the ones who haven’t experienced this yet!

Easy Peasy eh?

The moral here is: “To reach your marketing objective, always think very carefully about the ones you want to engage in the conversation. The people you may want to reach in this case are not necessarily the ones to talk to…”

This is definitely something loads of brands tend to forget… what do you think?

 
Leave a comment

Posted by on November 5, 2008 in Social Media

 

Tags: , , , , , , , , , , , , , , ,

The Hawyard – 15 secs of Fame

To promote the launch of the Andy Warhol season at the Hawyard Gallery in London, the Hawyard community has developed a website for users to gain 15 seconds of fame…  http://www.15secs.tv/

The idea seems pretty old to me, however they have good social media elements in there:

  • They created a twitter page for the gallery fans
  • They have a Facebook group page for each gallery within the Southbank Centre
  • YouTube branded page, which includes exclusive content videos from the galleries
  • and now the UGC competition… Together with a downloadable widget for your blog/SM profile

Once you upload your 15 secs video on the YouTube page (http://uk.youtube.com/group/15secondsoffame) you are in for a chance to win Andy Warhol goodies…

Favourites are showcased here

After talking at a Sunny Side Up session about the 7th Syndacate Bloggers’ activity for the V&A Cold War expo, I am kinda intrigued by how galleries are using more and more social media techniques to create buzz around their exhibitions – good on them …

E

 
Leave a comment

Posted by on October 30, 2008 in Social Media

 

Tags: , , , , , , , , , ,

 
%d bloggers like this: