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BA Terminal5 – T5 Today

picture-53I have quite mixed feelings about the new website launched yesterday by BA for the new Terminal5 – The campaign is called Today and apparently it’s all about ‘emotions

British Airways is asking some of the T5 travelers to pick from a list of ’emotions’ how they feel at that specific time in each of the Airport’s areas – Departure, Arrivals and Check-in. These feelings (shame users can only choose from 7 given ones) are then visually expressed  within the microsite (through a live-feed) as a TAG cloud, with a very pleasant musical background which will change based on people’s mood.

The site is very well produced but I reckon there are many elements missing, especially related to engagement and user retention…
Why would I want to spend more than one minute on the site? And how do I know the chosen emotions have actually been picked by real travelers?

I like the idea of knowing how travelers are feeling at T5 as it demonstrates me the terminal is working efficiently (ultimate objective for BA) but let me see it!

I think the concept behind it it’s actually good but the website, if including the right elements, could have been potentially great!

Let me know what you think,

e

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Posted by on November 18, 2008 in advertising

 

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Vodafone – Meet LiveGuy

picture-34

I am absolutely intrigued by this campaign, which i think is genius!

From Monday 17th November, Vodafone is sending this happy chap around few UK-cities with 4 Dell Mini-Notebooks with built-in (vodafone) broadband to give away everyday to four lucky people!
The Live Guy is going to send clues through Social Media platforms like Twitter, Facebook and Picasa on his current locations…

The objective is for people to follow him, guess where he is and go snap a notebook from his bag – simple as that – great PR Story!  He’ll be in London on Friday November 28th, so switch your brain GPS and start following him...

I personally think this is a great offline-online reality-game which is, once again, going to set a benchmark for many brands to try and be more experiential in the marketing space
Real shame I am not going to be in London that day, but will be wondering the streets of 5th Avenue instead eh eh ;o)

I hope you can give it a go, and let me know if any of you lot gets lucky!

Over and Out, Enzo picture-35

 
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Posted by on November 14, 2008 in Social Media

 

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Know the Signs

picture-301It’s definitely a brave move from a beer brand to develop a site on the different characters we become after had one too many… Know The Signs is the latest website created by Heineken

When you enter the site, you are welcomed by the bar owner and handed the CCTV camera controls to try and guess if you are able to spot the people who fit those ‘characterstics’, carefully analyzing what’s happening in the bar! Sounds confusing I know but you gotta try to get it…

The site has a nice engagement level – which I am sure can get people glued to the screen for quite a bit

Also, there are some nice social media elements to make the campaign quite a good one. You can add a photo of your friend who fit the bill and send that to them – is he/she a crier, a groper or an exhibitionist… You can let them know what you think! picture-32

picture-31To embarrass your friends even more in an actual bar environment, you can also download an interactive wallpaper to go full screen on you iPhone saying: ‘Water (your friend’s name) ?”



The site is backed by a TV campaign – which kinda reveals it all to be honest – but still quite good

Let me know what you think…

E

 
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Posted by on November 12, 2008 in advertising, Social Media

 

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Advertising and Emotions

All of us are often struck by something or someone in the most intimate way – let this be a special gift, a wedding ring, losing your dream job or the most-loved ones…

Emotions can be tickled in very different ways, very often incurring into both positive and negative reactions. Ambidextrous people often have the power of understanding both sides of ‘a medal’, Instinctive people don’t and un/consciously react in a way or another…

I’ve been exposed to a myriad of advertising in the past month where the emotional chord has been played in excess, often causing my ambidexterity to disappear completely and letting my inner feelings to be instinctively challenged

Advertising is always challenging this aspect. We are all pretty aware that every single communication out there is aimed at generating a reaction; and especially in the last few years, with the booming of conversational platforms in social media, brands are always more and more looking forward to listen to such reactions from their consumers.

We all know how important planning is when developing a marketing strategy or a creative concept…however, as of lately, with this bunch of advertising messages striking my emotional chords in totally clever and indirect ways I have started thinking about the role of ‘planning’ when using such strong and emotional messages/concepts?

These are some TV ads which I think are beautifully executed and emotionally charged

This is a highly provocative campaign for the results of global warming suggesting animals will suicide themselves if conditions gets worse… very plaintive but simply emotional

The one i saw today was the new ad by SKY TV, very damn sweet with the intent of ‘inspiring through unlimited imagination’

Also, the other day I talked about the MasterCard Pep Talk ad where silence was used for the first time by the brand to create a beautful emotionally charged moment, as opposite to the now-known humourous element used by MC in years. I don’t mind pasting this here again as I love it, so here you go:

My quetion here is: What is the planning behind these?

Would I really have to look at audience profiles, buying behaviours or target audience habits when simply striking the emotional chord is all it takes somehow to be remembered?

Most propbably awareness campaigns, and the ones aimed at changing specific behaviours, are very much thought this way and honestly speaking, they often truly work!

What do we think?

e

 
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Posted by on November 6, 2008 in advertising

 

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EasyHotel.com

Not sure what to make of this yet

Nicely produced but both message and tone of voice seem to me undoubtedly WRONG!

What do you think?

e

 
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Posted by on October 30, 2008 in advertising

 

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MasterCard – Pep Talk

I have always loved Master Card advertising.

Their humourous and cheeky messages have always left me smiling and most of them become quite memorable…

Some of the good ones…

As of last week, Master Card launched a new campaign which is totally different from their previous productions. Silence seems to be the main element here and I have to say I absolutely love the ad

Unexpected I’d say and a totally different approach but they get big thumps-up from me

It kinda feels like making people laugh or touching them emotionally is a great way to create impact in the world of advertising. I reckon this works perfectly nice… well, at least with me!

e

 
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Posted by on October 30, 2008 in advertising

 

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That’s So Gay…!

How many times we’ve heard people, and not only teenagers, mentioning “That is so Gay” referring to something bad, of little taste, something wrong or not ideal?

Gone are the days when the word gay was used to describe something simply joyous… :O(

Well, the campaign ThinkB4YouSpeak (http://thinkb4youspeak.com/) was born to tackle such the issue of teens using such expression in a negative way through the use of endorsements from Hilary Duff, Wanda Sykes and others in attempt to let them know it’s not a good thing to say.

Print ads attack the faggot and dyke and other elements of the campaign take on queer, cougar, tranny, lesbos, dick, geek, nuts, cherry and more.

http://thinkb4youspeak.com/TheCampaign/Print_Faggot.jpg

http://thinkb4youspeak.com/TheCampaign/Print_Gay.jpg

http://thinkb4youspeak.com/TheCampaign/Print_Dyke.jpg

Part of the campaign urges people to create their own videos on the topic and you can get involved following this link http://thinkb4youspeak.com/GetInvolved/

The website also gives loads of educating material for parents and school teachers to educate their children and pupils on the delicate subject

Also, if students register at https://www.studentorganizing.org/login/index.cfm they can download loads of informations and tools to start their own pledge

Get involved!

E

 
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Posted by on October 30, 2008 in advertising, Social Media

 

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