I can’t stop talking about how much I’ve been appreciating the efforts by the Social Team behind Elect President Obama. From campaigning through to victory, the team behind the ‘big man’ has been able to take advantage of every single communication tool available out there to connect with the devoted audience.
Social Media has never been as mainstream as today, and of course the elections, where conmmunication is key to both parties, were going to be tested on this area. Well…Obama’s online presence has definitely set a benchmark!
The initial website includes all the right elements a space like this should be including when exposed to social media, with all the tools smoothly linked together from one place to the other. Also, because of the variety of cultures involved in this event, they were smart enough not only to tackle the mainstream biggest players in the Social Networking area (Facebook, Flickr and alike), but also more niche networks like AsianAve, Mi Gente and BlackPlanet
After the victory on November 4th, I’ve been thinking about the future of such activities: “Are they still going to be highly involved in Social Media? Will they be asking to share information and thoughts and involve the citizens in shaping this ‘change’?“
My questions were quickly answered this weekend when I was made aware of the new site launched by Obama’s Web Team called CHANGE.gov. The website is a communication platform; it’s the website where Americans will be able to track/monitor this well expected ‘change’… This includes the political agenda, all you want to know about the Elect US President and Co., a blog with all the latest news and…TA Daaaaaaa… Social Media:
Through the ‘American Moment’ Obama is asking Americans to share their stories around the Elections. The message is very straight forward and truly inspiring – “The story of this campaign is your story. It is about the great things we can do together when we come together around a common purpose”
I like this a lot and I am very much looking forward to see how Obama is going to bring this content to life
Another interesting site is the one found by Kris today which evolves around the journey to the Inauguration Day in January 2009. A bunch of supporters has launched a site especially for offering people an affordable chance to go to Washington DC for the event – very impressed by the IA!
Now I guess it’s time to end this praise about OBAMA’s great work, he made it and hopefully he will now make a difference! Let’s just wait and see…