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Robin of Shoreditch

If you haven’t heard about Robin of Shoreditch – you definitely will in a couple of days time as something like this doesn’t happen every day.
I received an email from Little John at the weekend asking to feature this awesome project on my blog… I’m generally quite picky with what goes on here but how could I say no to this?!

Robin of Shoreditch is an anonymous group of creative outlaws looking to take from the rich and give to the poor; with the rich ones being the Top 100 Companies from the Brand Z Report and the poor ones being the people of Haiti who desperately need some serious help after the dramatic earthquake happened earlier this year.

The guys have come up with a fantastic marketing idea for each one of these brands and are slowly uploading these idea-showreels on Vimeo for the attention of each Brand Director. The hook? Each brand is free to take the idea on board and if happy to develop this further, all they need to do is pay Robin of Shoreditch 1/10.000.000 (that’s one/ten-millionth) of how much the brand is worth as a fee. For example, being Nike valued $11.9 million, the brand will only have to pay $1,199.90 for the idea.

The guys have set up a JustGiving page for the companies to send the money to.

100% of the paid fee goes straight to DEC for Haiti, the guys are not getting anything out of this, which I think is highly commendable ….Enough respect chaps!

There’s not much else to say other then this project is simply #AWESOME.
I will try my best to reach all the people I know within those companies to get the word out there. But if you are reading this, please share it with your friends, get the buzz rolling and make those brands aware of this fantastic project.

You can follow the guys on Twitter, you can befriend them on Facebook, check how they’re getting on with Daytum and follow their blog.

Make sure you check some of the idea-videos as they’re brilliant, and if I haven’t managed to explain the project in the right way, check the video below…

I wonder who’s gonna be the first brand to take advantage of this and pay up … Sweepstake anyone?

Enzo

 
 

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Brave Smart Campaigns …

Hey peeps

I hope you are all keeping well. I’m sorry if I haven’t managed to write some more stuff in the past few days but it’s been extremely hectic. I’ve seen some amazing creative and strategically well thought campaigns this month and below you can find some of the ones I personally consider the best.

The first one is the latest by Skype called the Phone Box Experiment. Once again, through an experiential approach to their marketing initiatives, they enable users to understand the real benefits of using Skype to make cheaper international calls. Check the video below to understand what I’m talking about….

I wonder how many people will actually get to call him as you need actual Skype credits to make the call…. which I don’t – I believe that’s also part of the strategy to get first timers to buy credits, no?  The campaign has been put together by The Viral Factory.

The second one I wanted to showcase was the $500 campaign by Opticana by McCann Erickson in Israel.

The campaign is another example of ‘brilliant creative thinking’ and definitely something that I’m sure every person in my industry has thought about at least once…(the meerkat being another genius example playing with keywords) Campaigns like this definitely make you wonder if you really need $150,000 to produce an high-impact national campaign eh?

Last but definitely not least, it’s the experiential AR/Social Game put together by the Canadian MacLaren McCann group for the launch of HALO 3 ODST. The guys developed a very ambitious offline/online experience mainly aimed at geeks and game-addicts. Watch the video below to understand the campaign and see the results.

Generally speaking, the end results are not that impressive at first. However if you start thinking that it was mainly targeting the gaming community of Toronto – I’d have to take my hat off… Thumbs up for taking such a brave step, the agency is definitely proving to be extremely efficient in putting something like this together, as it’s definitely not an easy thing to do (especially the bit where you need to sell it into the client I believe… ?) ;O)

Cheerio folks…

Enzo

 

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