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Lastminute iPhone App – Topsee

Last night I was rather pleased to attend an event organised by the peeps at Lastminute Labs to promote their latest iPhone application, TopSee.

The TopSee app allows you to experience London in a unique different way. It’s been populated by bloggers who mostly spend their own life exploring the hidden gems of the city. There are indeed a lot of apps out there that already provide you with the same functionalities, however the unique selling point for this app is that they are not recommending a specific venue (ie. the best bar in Soho) but a unique element (ie. the best mojito to have in London).

As you can see from the video-demo below, the interface has been beautifully designed. As soon as you open the app, you get geo-located, and through an awesome photo-feed you’ll be able to browse all ‘the top things’ for you to enjoy.

Once you find something interesting you want to experience, you can tweet it and post it to Facebook automatically from the app. The only thing that I’d make more clear within the interface is the ‘shaking’ functionality. I downloaded the app without watching the video below, and I got stuck on the first page without knowing that I’d have to shake the iPhone to get more suggestions. I wonder how many people are going to download the app like me without watching the video and simply through WOM… so definitely something I would add!

You can follow the TopSee team on Twitter, through their blog and download the app below.

 

 

Overall, a great application chaps!

 
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Posted by on November 26, 2009 in Event, Innovation, mobile, Social Media

 

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MINI iPhone App – OPENNESS

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I am delighted to announce the launch of the new MINI iPhone application, OPENNESS

The app is part of the latest digital MINI activity to promote the new MINI convertible, Stay Open, and  something completely different from the run-of-the-mill motoring iPhone applications available within the iTunes Store.

Drivers of convertibles are more open to new experiences so the MINI Openness mobile application encourages users to explore the unexplored and try new things. By downloading the application, users will have access to an off-beat guide to the UK’s major cities, including London, Manchester, Birmingham and Edinburgh and over 400 unusual and spontaneous experiences: from getting a Brazilian to attending a Mexican wrestling match with fetish cabaret, joining a literary salon to jumping on a coach to an unknown destination.

Here are a few quick words on what the application does:

  • When launching the app on your iPhone, based on the level of open-mindedness you choose, the app will provide you with the most adventurous things to do, either closer to where you are or in a specific location (the app supports two geo-options: ‘Find My Location’ and ‘Insert Location’)
  • The application also has a built-in Google Maps API, where you can find the venue or the exact location for each single ‘open-minded’ experience
  • If the experience chosen doesn’t tickle your fancy, you can choose amongst many others, simply clicking on NEXT.
  • Also, if you are not really sure on how adventurous you feel, a simple shake of the iPhone will provide you with a random experience.

SUGGESTIONS5

The wider digital campaign, Stay Open, is supported by online banner activity, also centred on openness and spontaneity.

You can download OPENNESS simply clicking here!

Let me know what you think!

 

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Touchgrind on iPhone

picture-76Wow – I am totally going to be in love with this new app-game launched on the App Store by Illusion LabsTouchgrind

Definitely a groundbreaking idea. Innovative technology is once again meeting the iPhone’s device usability to create another extraordinary user experience on-the-go

Big thumbs up for Illusion Labs – you guys rock!

See the video below to understand what the game is all about:

 
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Posted by on December 1, 2008 in Social Media

 

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ShoZu

I am testing ShoZu from the iPhone right now!
It’s such a great application, I can now

  • manage all my social media profiles,
  • update status,
  • twit and
  • uploads any media to my pages

…wicked stuff!

We need more stuff like this…eh?

Thanks chaps
E./

Posted by ShoZu

 
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Posted by on September 4, 2008 in Social Media

 

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