All of us are often struck by something or someone in the most intimate way – let this be a special gift, a wedding ring, losing your dream job or the most-loved ones…
Emotions can be tickled in very different ways, very often incurring into both positive and negative reactions. Ambidextrous people often have the power of understanding both sides of ‘a medal’, Instinctive people don’t and un/consciously react in a way or another…
I’ve been exposed to a myriad of advertising in the past month where the emotional chord has been played in excess, often causing my ambidexterity to disappear completely and letting my inner feelings to be instinctively challenged
Advertising is always challenging this aspect. We are all pretty aware that every single communication out there is aimed at generating a reaction; and especially in the last few years, with the booming of conversational platforms in social media, brands are always more and more looking forward to listen to such reactions from their consumers.
We all know how important planning is when developing a marketing strategy or a creative concept…however, as of lately, with this bunch of advertising messages striking my emotional chords in totally clever and indirect ways I have started thinking about the role of ‘planning’ when using such strong and emotional messages/concepts?
These are some TV ads which I think are beautifully executed and emotionally charged
This is a highly provocative campaign for the results of global warming suggesting animals will suicide themselves if conditions gets worse… very plaintive but simply emotional
The one i saw today was the new ad by SKY TV, very damn sweet with the intent of ‘inspiring through unlimited imagination’
Also, the other day I talked about the MasterCard Pep Talk ad where silence was used for the first time by the brand to create a beautful emotionally charged moment, as opposite to the now-known humourous element used by MC in years. I don’t mind pasting this here again as I love it, so here you go:
My quetion here is: What is the planning behind these?
Would I really have to look at audience profiles, buying behaviours or target audience habits when simply striking the emotional chord is all it takes somehow to be remembered?
Most propbably awareness campaigns, and the ones aimed at changing specific behaviours, are very much thought this way and honestly speaking, they often truly work!
What do we think?