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Category Archives: Social

Facebook Deals = Death of Foursquare

With more than 200m Facebook users now regularly using Facebook via a mobile device, Facebook Deals was an imminent move.
The video below outlines how the whole thing works, which is very simple:

There are 4 types of deals:

  1. Individual Deal – a one-off discount
  2. Loyalty Deal – unlocked when people check in at a venue or chain between 2 and 20 times
  3. Friend Deal – When you tag multiple friends with you when your check in
  4. Charity Deal – Promote a cause

Friends’ deals will appear in the news feed, spreading the news about the offer, and marketing the venue.  The whole process is user-initiated and everyone is expecting this to take off very quickly (only available in the US for the time being.)

What’s happening to Foursquare?  I think they’ll be fine for the time being, as users seem to use this in a different way, but in the long term who knows?!?
I don’t believe it’ll last if they don’t come up with a clever business model…

Facebook Deals looks well good!
Goodbye Foursquare – Over and Out!
E 😀

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Orange Balloonacy

So, Orange Ballonacy is back – and this time it’s bigger, better and a whole load more social. Check it out at http://playballoonacy.com

The race starts on 8th November so if you want to add your website to the course or grab yourself a balloon before the race starts, you better do it now!

If you’ve never heard about Balloonacy before, it is a great internet balloon race where thousands of balloonists fly across a course made out of bits of the internet to win heaps of kudos and prizes. Here’s a quick peek of what happened two years ago

…and this time there’s a prize for website owners too! http://www.playballoonacy.com/prizes

Up for it? Head on over to http://playballoonacy.com where you can add your website, grab a balloon and help make Balloonacy an awesome one this year as well!

Good luck to all the racers!

E 😀

 

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The Rise of Social Gaming

For those wondering how Social Gaming is taking over our world, take a look at the image below – nothing more I need to add, do I?

 

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Robin of Shoreditch

If you haven’t heard about Robin of Shoreditch – you definitely will in a couple of days time as something like this doesn’t happen every day.
I received an email from Little John at the weekend asking to feature this awesome project on my blog… I’m generally quite picky with what goes on here but how could I say no to this?!

Robin of Shoreditch is an anonymous group of creative outlaws looking to take from the rich and give to the poor; with the rich ones being the Top 100 Companies from the Brand Z Report and the poor ones being the people of Haiti who desperately need some serious help after the dramatic earthquake happened earlier this year.

The guys have come up with a fantastic marketing idea for each one of these brands and are slowly uploading these idea-showreels on Vimeo for the attention of each Brand Director. The hook? Each brand is free to take the idea on board and if happy to develop this further, all they need to do is pay Robin of Shoreditch 1/10.000.000 (that’s one/ten-millionth) of how much the brand is worth as a fee. For example, being Nike valued $11.9 million, the brand will only have to pay $1,199.90 for the idea.

The guys have set up a JustGiving page for the companies to send the money to.

100% of the paid fee goes straight to DEC for Haiti, the guys are not getting anything out of this, which I think is highly commendable ….Enough respect chaps!

There’s not much else to say other then this project is simply #AWESOME.
I will try my best to reach all the people I know within those companies to get the word out there. But if you are reading this, please share it with your friends, get the buzz rolling and make those brands aware of this fantastic project.

You can follow the guys on Twitter, you can befriend them on Facebook, check how they’re getting on with Daytum and follow their blog.

Make sure you check some of the idea-videos as they’re brilliant, and if I haven’t managed to explain the project in the right way, check the video below…

I wonder who’s gonna be the first brand to take advantage of this and pay up … Sweepstake anyone?

Enzo

 
 

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Brave Smart Campaigns …

Hey peeps

I hope you are all keeping well. I’m sorry if I haven’t managed to write some more stuff in the past few days but it’s been extremely hectic. I’ve seen some amazing creative and strategically well thought campaigns this month and below you can find some of the ones I personally consider the best.

The first one is the latest by Skype called the Phone Box Experiment. Once again, through an experiential approach to their marketing initiatives, they enable users to understand the real benefits of using Skype to make cheaper international calls. Check the video below to understand what I’m talking about….

I wonder how many people will actually get to call him as you need actual Skype credits to make the call…. which I don’t – I believe that’s also part of the strategy to get first timers to buy credits, no?  The campaign has been put together by The Viral Factory.

The second one I wanted to showcase was the $500 campaign by Opticana by McCann Erickson in Israel.

The campaign is another example of ‘brilliant creative thinking’ and definitely something that I’m sure every person in my industry has thought about at least once…(the meerkat being another genius example playing with keywords) Campaigns like this definitely make you wonder if you really need $150,000 to produce an high-impact national campaign eh?

Last but definitely not least, it’s the experiential AR/Social Game put together by the Canadian MacLaren McCann group for the launch of HALO 3 ODST. The guys developed a very ambitious offline/online experience mainly aimed at geeks and game-addicts. Watch the video below to understand the campaign and see the results.

Generally speaking, the end results are not that impressive at first. However if you start thinking that it was mainly targeting the gaming community of Toronto – I’d have to take my hat off… Thumbs up for taking such a brave step, the agency is definitely proving to be extremely efficient in putting something like this together, as it’s definitely not an easy thing to do (especially the bit where you need to sell it into the client I believe… ?) ;O)

Cheerio folks…

Enzo

 

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Magntize: Make Yourself An Awesome v-Card

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I’ve got to give some credit to these guys who have developed this fantastic new tool to create virtual business cards.

More than a business card you are actually given the chance to create a very personal landing page, including short bio, links to all your personal social spaces (automatically creating a stream from all your content as well) and a tool to allow people downloading your v-card.

It’s not a groundbreaking idea as there’s other people who have done this before like cardl.ly or dooid, however the design and implementation on the site are just out of this world…fantastic design, awesome templates and a flawless structure!

Also, if you didn’t get it, you get to have all this for FREE. However, if you’re willing to pay the $9 a month for premium membership, you can also get:

  • a custom domain
  • access to some cool premium themes (which you can preview)
  • CV upload/download functionality
  • an iPhone version of the site
  • a personal RSS feed
  • an email address people can reach you on – transferring content to your real one!

I can definitely see the benefit of having such an awesome looking v-card, especially for the ones who have no web-design skills whatsoever… and I can already imagine a lot of friends and colleagues who would find this tool extremely useful.

You can see mine here : http://thisisenzo.magntize.com/

Well done chaps!

E/.

 
 

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The Antwerp Fashion Weekend

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I am terribly excited about this weekend as it sees the first ever ‘Fashion Weekend’ in the city of Antwerp.
I will be joined by 9 fantastic European Fashion bloggers who will be having a fun packed fashion-themed weekend in one of my favourite European cities.

Make sure you check out the newly launched site ‘Shopping in Antwerp‘ – Once in there, click on THE HUNT on the top right corner and you’ll be able to read more about the event and see the bloggers who are taking part.

Also, you can join the conversation and enjoy all the content from the event simply becoming a fan of the Facebook page we’ve put together for the program.

If your ‘forte’ is either fashion, food, diamonds or architecture – Antwerp is definitely the city for you!

Ciao,

Enzo

 

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