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Category Archives: Personal

This is why you should befriend your favourite brands on Facebook

First of all let me tell you how exciting I was to finally see BestBuy landing in the UK, and secondly how great it is to finally have a store in this country where customer service is a priority!

Yesterday morning, as I was switching my computer off on my way out, I noticed a BestBuy Facebook status update inviting fans to befriend the Community Manager, Graeme, to be in with a chance of winning a couple of tickets for the O2. Low barrier to entry, easy and a good incentive I’d say …so I did it, with no hope whatsoever!

Off I went to see a movie in the afternoon. On my way out, I checked my emails (as you do) and I was like WTH? I had less than an hour to go home get changed and head off to see Lady Gaga at the O2. I never win anything but hey ho it was my lucky day!

Once we get to the O2, we are welcomed by two lovely chaps from BestBuy into a private VIP suite literally inches away from the stage. I couldn’t believe it…from what was supposed to be a relaxed couch evening to a crazy Gaga concert at the O2, all thanks to BestBuy.

In marketing, we tend to call these Love Bites…those nimble and generous moments of spontaneity from a brand that simply make you fall in love with them a little bit more!

I was already in love with this brand, but now they’ve gained a promoted tweet for at least a week. #ilovebestbuy

This is a perfect example of why you should befriend your favourite brands on Facebook, you never know what might happen – you might be flying to LA next week or get a lovely concert ticket to enlighten your bank holiday weekend! Relationship marketing FTW

Thank you BestBuy!

E

 
 

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A ‘Splendid’ Start

So it’s March 1st and I couldn’t ask for a more splendid start to the year. As the majority of you know by now, I decided to leave Profero last December to take a break and look for a new, more challenging adventure.

After a few weeks spent in suit jackets and brogues, I had some very brilliant interviews and got myself a job at PR-extraordinaires ‘Splendid Communications’ as Creative Strategist.

Today it was my first day and I’m terribly excited to be working with such a great bunch of talented people. Splendid is already helping some brilliant clients like Smirnoff, Guinness, Jose Cuervo, Marmite and Kickers creating superb ‘stories’ on and offline – hopefully with my help now, we’ll be scooping even more thirlling pieces of work!

This post also comes handy to remind all of you that everything written on this blog is solely my opinion and not of my employers! Just thought I’d point that out once again…

So, watch out for some ‘splendid’ work chaps and wish me luck!

Enzo ;O)

 
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Posted by on March 1, 2010 in Personal, Social Media

 

Italian Marketing is keeping up…

So… gone are the days when I’d think I’d never come back to Italy as the market was far behind compared to the English one! I’ve been down here for the past couple of weeks and I have to say, I’m extremely impressed by how far they got to!

I’m not sure if you all know, but  the Italian audience is now one of the most prolific both in terms of iPhone  and Facebook usage throughout Europe (2nd in Apps’ Downloads and 3rd biggest audience on FB). From what I’ve seen and heard, ‘social media’ campaigns seem to be working pretty well; also, in terms of ‘innovative use of media’ the market currently looks pretty healthy and not entirely different from the UK. What stood out while surfing the internet over here or watching both TV and the ‘bigger’ screen is how creatively they are producing and delivering content.

Some examples below:

I spotted a lot of bespoke landing pages to promote movies á la Nintendo Wario Land YouTube page. If you haven’t seen it before, this is something that’s been done over and over again by other brands. In Italy I’ve spotted the trailer of ‘Cloudy with a chance of Meatballs’ (Piovono Polpette) using the same technique. Check it out here!

Another interesting thing I saw through a YouTube takeover was this campaign launched by Intesa SanPaolo, an Italian bank, to put trust back into their consumers. Called ‘Per Fiducia‘, (English Version here) the project includes three short-movies produced by three young talented directors with the mission of highlighting the positive and vital energies that animate the Italian country. Named ‘Per Fiducia 2.0’ the campaign is now asking users to participate through an interactive story-telling tool and create their own stories. Through a crowd-sourcing tool, users will be able to vote and rate the content, deciding the winners and therefore the next batch of short-movies to be showcased online…

Flashmobs seems to be taking over the more adventurous Italian audience as well. The Italian FOX TV decided to promote the American TV Series GLEE with a flashmob in ‘Galleria Alberto Sordi’ in Rome – check it out down here:

Also I haven’t managed to find a link anywhere online, but there is a new Italian TV show called ‘InnovatiON‘ where users are asked to interact with the content on TV from their computers while watching the show. Something like this obviously works if you are watching the show live – but no issues there at all as in Italy there is no SKY forwarding/rewind/recording facilities yet!

Last but not least, I’d like to give a massive thank you to Andrea Genovese who is providing an excellent review on everything happening in Italy through his 7th Floor website. If you speak Italian I’d really recommend you all to follow him – he’s an increadible source of inspiration and definitely keeps me in the loop with everything that’s happening “back home” – Grazie Mille Andrea!

I think there is a little bit of work to do in terms of using more emerging technologies but I am definitely going to keep Italian case studies in my mind now that I know things are working nicely here! ;O)

Over and out … happy holidays peeps!

E/.

 

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Google – Favourite Places

I don’t know what’s happening with Google but there are definitely way too many things to demonstrate that they are going to be taking over the world very very soon!!! After Google Goggles, they’ve just launched a new marketing initiative together with Business Owners to integrate even more the offline/online brand experience, taking advantage of all their existing internal tools/resources. I am talking about the newly developed Google Favourite Places which allows users to scan a QR Code outside any participating business and receive reviews and ratings from the Google community.

Take a look at the demo-video below which will show you how it works in more details…

Overall I think this is an amazing idea and will hopefully increase QR codes’ penetration, however I am not really sure how it compares to augmented reality applications which do exactly the same and with an easier procedure (used on apps like Layar or the same Google Goggles)

What’s your thoughts?

E./

 
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Posted by on December 16, 2009 in Innovation, mobile, Personal

 

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Twitter Translator

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If you are wondering what the ‘Translator’ icon means on my Twitter page – well I’m doing what it says on the tin! :O)

I’m officially helping Twitter being translated into Italian.

The platform has today announced that the site is now available in Spanish thanks to the Latin community.

This is going to be a major boost for the Twitter expansion over different territories, especially Latin America, Mexico and Spain. I’m therefore expecting to see a major growth in the next few months … watch out!

If you want to help Twitter being translated in your own language – give the peeps a hand!

E./

 
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Posted by on November 4, 2009 in Personal, Social Media

 

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Dell Mini

I did a post last month about the new campaign by Dare for Vodafone – Find Live Guy – and was mentioning what a great idea it was to send a guy off around the country ‘a-la’  Find Wolly to give away new Dell MINIs to promote the partnership by Vodafone with these little new toy

 

Well…I can now say I am the proud owner of one 

dell-e-slim-mini-laptop

I just could not resist, I have an iPhone where I could potentially do everything, blog on the go, tweet wherever I am, but still – a mini laptop makes such a big difference

Coverage is simply fantastic and i am well surprised by how fast it’s actually loading pages, downloading stuff and switching from 3G to GPRS in a second on its own …

I am pretty sure I’m going to be a very happy bunny with it 

Saaaaad i know eheh but this is another great way to be connected 24/7 –  even when travelling, on my way to work, at the airport etc… 

e

 
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Posted by on December 11, 2008 in Personal

 

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