Project Re: Brief: A Film About Re-imagining Advertising

18 Jul

See on Scoop.itRumour Has It : The Awesomeness Aggregator

If you have a spare hour, watch this. I saw the premiere of this documentary in Cannes during the International Festival of Creativity (CannesLions) – although it’s clearly a Google Promo-sell-in, it’s worth a watch… 


Project Re: Brief is an inspiring story about the need for creative thinking in the face of enormous technological shifts in the way we communicate. In a beautiful collision of minds and media, Project Re: Brief is a grand experiment whereby Google partnered with five of the brightest “old-school” legends from advertising to re-imagine their most iconic creative work from a half-century ago for the modern web, for 4 global brands – Coca-Cola, Volvo, Alka-Seltzer, Avis

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Posted by on July 18, 2012 in Social Media


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