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HELLMANN’S RECIPE RECEIPT

16 May

See on Scoop.itRumour Has It : The Awesomeness Aggregator

This is a fantastic use of technology in the retail space! What a great idea… 

Hellmann’s partnered with a major supermarket chain in Brazil to deliver custom recipes to any shopper who bought Hellmann’s Mayonaise. The technology would read every item going through the till and deliver a bespoke recipe including Hellmann’s Mayonaise as part of it! 🙂 

Not only a great way to give something back but a fantastic way to educate customers on the endless opportunities of cooking with Hellmann’s Mayo. 

Simply brilliant!!!

See on vimeo.com

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Posted by on May 16, 2012 in Social Media

 

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