A nice case study from Viajes Galeon in Colombia.
They live streamed a game of Poker using five of the most influential Twitter users in Colombia betting their followers instead of actual money.
The reward? Each follower had a chance of winning an all expenses paid trip to Las Vegas…
The activity got trending organically on Twitter in Colombia and Viajes Galeon was succesfully launched on Twitter within two hours… 🙂
See on vimeo.com