Innovative Digital Advertising: Scrabble Battle Captcha

17 Apr

Via Scoop.itRumour Has It : The Awesomeness Aggregator

Our mission was to ignite the competitive spirit of Scrabble players across the Gulf. We knew that Scrabble was huge online. So we went to where the Scrabble enthusiasts play, hijacked an irritating online convention, and transformed it into something unexpected. Battle Captcha doesn’t make you type in gibberesh to verify you’re human. Instead, it challenges you to prove you’re more than human — by unscrambling different letters and demonstrating that you’ve got the power of WORDS.


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Posted by on April 17, 2012 in Social Media


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