MINI: Fan the Flame

24 Jan

Via Scoop.itRumour Has It : The Awesomeness Aggregator

A lovely idea from MINI Benelux.  A MINI Countryman was hanging from a tight rope at the Belgium Motorshow; for every LIKE on their Facebook page, a flame would burn the rope…  The user to like the page, break the rope and release the car would bring the new Countryman home…. easy peasy! Another brilliant example of how to integrate social with LIVE. 

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Posted by on January 24, 2012 in Social Media


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