After the US and Canada, YouTube’s film rental service is now available in the UK. With partners like Universal, Lionsgate and independent film makers like Metrodome, YouTube will offer new releases for £3.49 and include movie extras such as behind-the-scenes or interviews with the cast, a very similar offering to LoveFilm. Rented films will not only be available on the website, but also through Google TV, Honeycomb Android tablets and most Android handsets via an app – competing directly with services available through the PlayStation and Xbox networks, and the likes of iTunes. It’ll be interesting to see if YouTube is planning to make the movie-viewing experience from home a little bit more social…
Uniqlo are looking to create their next T-shirt collection through a head to toe crowd sourcing project. Applicants all over the world have already submitted their designs for this year’s theme, Coca Cola, so now it’s time for all of us to vote on our favourite. By now, we’re pretty much used to the beautiful online experiences provided by UNIQLO and this one doesn’t disappoint either as their quirky mechanism makes it very easy for people to choose their favourite designs through a striking user journey. Once the voting is over, the chosen ten finalists will get their T-shirt designs made and sold across Uniqlo’s worldwide store network, as well as receiving a one-off set of custom Coca-Cola bottles with their artwork. You can vote more than once and it’s actually quite entertaining! Give it a go here: http://bit.ly/rg6I0T
Low cost airline Bmibaby teamed up with photography app Instagram in July this year and encouraged its customers to share photos of their trips through the hashtag #bmibabygram, without actually revealing their plans. The project has finally been announced and this Saturday the airline will host the world’s first Instameet Exchange in London with some of the Instagram users who took part in the initial phase of the project. The Italian Instagram community will be the first one to fly to London and hang out with the UK’s Instagramers community, where they will walk around the city to collect pictures and experiences that will hopefully become inspiring content to fuel the community. The following month, the London Instagramers will then be flown to Venice to complete the exchange. Germany and the Netherlands are the next two countries to complete an Instameet exchange. Take a look at the bmibaby’s Instagram collection: http://bit.ly/pCiwZP
In a campaign to promote responsible drinking, Beck’s have created this cheeky mobile app to test how fit for driving we are after a few beers. The app is designed to test the user’s ability to drive before actually taking the car and is based on the most simple task: fitting a key into a keyhole. If you happen to be rather tipsy and fail the task, the app will automatically send a call to the nearest taxi service available in the area using the built-in GPS function. For now, the service is only available in Serbia.
Björk’s new project goes beyond a compilation of songs – it’s a complex creation about nature, science and human relationships that encourages listeners to get involved through iPhone and iPad apps. In an industry first, ‘Biophilia’ allows listeners to manipulate and remix Björk’s music as well as understand the principles behind each theme where science and music meet. The app is free to download and each song can be purchased for $1.99 each from the iTunes Store. As confirmed by the record label, Björk actually insisted in using the iPad’s touchscreen interface to produce many of the digital sounds in ‘Biophilia’. Check out the app here: http://bit.ly/oSnFET