The event itself was brilliant; a celebration of the English weather, fashion and music – using technology in an an incredible way. I’d highly recommend to go and watch the recording of the event on the Burberry website or take a look at the embedded player within the DisneyRollerGirl blog
I’m just not sure why Keane were involved? I presume the English band is very big in China?
The teaser of the event can be seen below:
I’m glad both Burberry and Ralph Lauren are paving the way for fashion marketing innovation. This is the sort of stuff that will generate huge PR and further leads.