World’s Biggest Shave by Gilette

01 Mar

Brilliant experiential idea by Gilette, I just wish they included some social interaction within the process.

The gigantic billboard features the Major League Baseball’s Derek Jeter whose portrait was being repainted daily across 3 days to reflect various stages of men’s grooming; the Yankees star with rarely seen stubble, then with shave prep, and finally with his famously clean-shaven face.

Ten gallons of paint were needed to finish off the portrait as Jeter’s face is about 20 feet wide.
The campaign was done by BBDO New York with the mural painted by Colossal Media

Good work!

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Posted by on March 1, 2011 in Social Media


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