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University Calling – Gen Y get it right?

25 Nov

Hola peeps

Yesterday I stumbled across this video which has received nearly 3 million views on YouTube.

It’s been put together by 172 communication students from the University of Quebec in Montreal (UQAM) in around 2/3 hours with no idea they’d receive such international coverage.

What really strikes me is the fact that the majority of people will think that in terms of content, the video is not really a very original idea as it’s been done before many many times (as I did). However, if you carefully think about it, no university has ever done something like this before, as the majority of them usually tend to spend a large amount of cash to reach international students.

Behind this video there is obviously a bunch of ‘Generation Y-ers’ who will have spread the word with all their friends, reaching a huge number of young people.

As a result, I’d bet my loyal dog that a lot of kids would remember this university, not only because it definitely looks like a fun place but the campus looks rather nice too!

What do you think?

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Posted by on November 25, 2009 in Social Media, Viral

 

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