A Killer on Twitter

17 Nov


So, a couple of days ago this spooky account popped up from nowhere on Twitter claiming to be a real killer living in Brighton.

I don’t even know where to start on how bad this stunt is, but I will give it a go focusing mainly on two points:

First of all, if this is really a stunt and it’s a UK based campaign – the legal consequences might be pretty bad. In our country, such activity is now illegal. Misleading the consumer by not admitting from the start that this is an advertising/marketing campaign is a criminal offence under the Consumer Protection Regulations, which went live in 2008. Read more here, the point to refer to is nr. 22 in Schedule 1, relating to the practices which are automatically unfair:

22.  Falsely claiming or creating the impression that the trader is not acting for purposes relating to his trade, business, craft or profession, or falsely representing oneself as a consumer.

 I was one of the many who was extremely angry at this as I’ve always considered ‘teasing campaigns’ the peek of creative outbursts in the advertising world. 

Secondly, the copy used by the Twitter user is extremely well written, which kinda gives everything away!

There must be a very good copywriter behind it who just could not wait to create a useless social media campaign and put his/her hands on Twitter for a ‘cool’ viral campaign.

I am very much looking forward to see where this is gonna go. I apologize if this is a wrong assumption but there are way too many elements that just don’t fit…  However, it might well be a real killer who is just having a bit of fun?

What do you think?

E. (ThisIsEnzo)


Posted by on November 17, 2009 in Social Media


Tags: , , , , , , , , ,

4 responses to “A Killer on Twitter

  1. Jon

    November 17, 2009 at 9:14 pm

    new ad for Dexter me thinks…

  2. vinceonthego

    November 18, 2009 at 9:42 am

    Hey Jon
    Thanks for your comment. That’s definitely a good guess…
    I wonder how they’re gonna get away from legal implications?

  3. Shawn McNown

    February 2, 2010 at 7:01 pm

    Wow I think that something like that is just plain wrong people that do things like that should be punished and not allowed to do such things thanks for the article.

  4. vinceonthego

    February 2, 2010 at 7:35 pm

    Hey Shawn
    This ended up being an experiment from a person working in social media pretending then to be using the twitter profile for a fictional carachter

    From someone working in social media this kind of activity definitely shows me how many non-skilled people work in this maketing environment – and i am very surprised that nothing has been said about the legal aspect of this silly experiment when she was actually threatening people

    Not that i am really bothered but good on her for getting the attention i guess



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