Teasing Campaign on METRO

23 Mar


Hi guys

First of all – so sorry for not being around but recently work has completely taken over – and with Twitter booming, blogging has taken a natural progression into a less important daily online activity … oh well!

This morning I was very much intrigued by this curious teasing campaign on the METRO as I couldn’t work out what it was for

I tweeted about it and emailed colleagues but not many interesting responses… yup indeed, you all suck! :O)

Because of design and typography, the first thing I instantly thought about was DEXTER, whose Second Series is actually coming out on DVD soon

However, Jamie’s hypothesis might be right as she thinks it’s for the NIKE Men vs Women Challenge. (which would be awesome)

Thinking about it and ‘attentively analyzing details’ it might well be the right answer.

The copy for each one of the ads were fitting perfectly into the paper’s news categories. For example ‘After that weekend I knew I’d ind you here‘ was placed in the Health section and ‘You are a Man’ in Sport.  However what I find pretty disturbing, if this is the actual case, on the page covering Natasha Richardson’s funeral, they ask if we’re ‘ jealous of their success‘ ?!?!

Mmmmm not really sure how to take this one on…

I am probably analyzing it too much but it’s an interesting one and I am starting wondering if tomorrow there will be something related to Women

That’d be well revealing!

Keep your eyes open peeps



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Posted by on March 23, 2009 in advertising, Innovation


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