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Gazza & Play

23 Mar

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I am totally amazed by the Italian market at the moment and currently thinking I should probably look at my country in a much more positive light… moving back home maybe? If emerging technologies gets embraced and understood like it’s happening, we are IN for a surprise

The Italian audience has always been a very tech-savvy audience but the boom of social media in this market has definitely helped in making the Italian consumer a rather inviting ‘target’. Statistics from eMarketer have recently shown that after the US, Italians are the most active users in downloading  Applications into their iPhones – not surprising at all !

This must be the reason why Gazzetta.it decided to embrace the QR technology

The leading Italian sports’ title launched a new initiative by the name Gazza & Play. The activity involves embedding QR codes, both offline and online, mainly within the first page of their properties, however these are also visible across all pages. Once decoded, the user will be able to see scores, unique football footage and the best goals from the Italian Championship allowing a pretty cool integrated interaction with their content.

These are definitely some good first steps and I shall look forward to see where this will all go…

Thumbs Up Italia!

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One response to “Gazza & Play

  1. Sotomayor

    March 24, 2009 at 4:27 pm

    as regards as Innovation in Italy please look at CEFRIEL the leading ICT Innovation Center of Politecnico di Milano… those guys brought hundreds of emerging technologies to the market…. in particular they developed the first applications based on QR tags during Winter Olympics in 2006 and later they developed Gazza and Play for Gazzetta dello Sport in 2008…

    I believe a lot more is bound to come… cheers!

     

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