PEPSI – Dear Mr. President

26 Jan

Really liking the new initiative by PEPSI

The site is called ‘Dear Mr. President’ and people are invited to upload personal videos for the 44th Elected US President Obama. The website is backed up by loads of celebrities, amongst who Eva Longoria and Lady Gaga

It’s a very simple idea which I am pretty sure did not have much thinking behind, although thumbs up to PEPSI to take advantage of the right moment to create such initiative, as a matter of fact the brand is definitely going to get loads of attention because of this

The YouTube channel ‘Refresh Everything’ is actually very well designed too. You can see all the videos uploaded by the users and a Google map to check which are the most active communities.

Also, Tumblr was the chosen platform to allow the shy ones to simply send in recommendations about the future of the United States, pretty well thought I’d say

We should wait and see what Coca-cola is going to do next…


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