18 Dec

I am very impressed by this new platform which is set to become the ultimate shopping experience everyone has ever dreamed of… MyMall is still in BETA and their future plans sound absolutely great.

When entering this virtual shopping center, you are asked to pick a floor and you quickly find yourself in a very realistic virtual space where navigation is easy and the number of brands is literally endless

At the moment you can only click on each store and retrieve their details, together with a link to the official website.

As stated in their vision, they are about to launch 20 different shopping centres and a social networking element to connect people loving the same brand, ask for fashion and financial advice, sharing best deals, start their own membership club and a unique VOIP service to screen free call to brands’ managers throughout each shopping centre.

Also, imagine how amazing it would be to step into the Mall and be able to customize my corridor with my favourite brands and be able to browse new collections or new portable devices without leaving my sofa!

The whole experience sound simply brilliant, however there are still few cons which need more thinking:

  • Are people still going to shop for clothes without being able to try them on?
  • How’s the return policy going to work?
  • Are the actual brands going to hire extra-staff to support these innovative POS

I am impatiently looking forward to the full experience…!


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