Burger King Studio was launched in October this year but the buzz around this initiative didn’t cross the Atlantic until this week when many conversations were noticed within the European blogosphere
The idea is pretty interesting and it shows how much the brand is more and more willing to experiment new things. As we’ve seen with NikeID Italia, the Ford Fiesta campaign ‘This is Now’, and Profero’s WU Mobo Awards Contest, connecting to a young audience, new talents and the online community seems to be a big trend these days and for Burger King this appears to be only the beginning…
On the website you will notice there have been already three events in partnership with new creative talents and more are planned to be happening in the next few months at the now busy BK studio in Chicago.
The first event attracted 600 people, all rushing to get hold of the limited edition t-shirts from the artists involved in the project – all silk-screened at the venue on the night – pretty impressive!
The surprise is right here – A week after the event, the Studio launched an online platform where users could create their one-of-a-kind t-shirt using each single creative asset developed by the artists. You can start getting creative right here and receive your unique t-shirt for $28 without getting into any trouble with silk-screening it yourself (Unfortunately at the moment they only ship in the US)
Getting the online community involved trough customization is definitely a good step from Burger King and we are rather looking forward to see what’s next in their sleeves