It’s definitely a brave move from a beer brand to develop a site on the different characters we become after had one too many… Know The Signs is the latest website created by Heineken
When you enter the site, you are welcomed by the bar owner and handed the CCTV camera controls to try and guess if you are able to spot the people who fit those ‘characterstics’, carefully analyzing what’s happening in the bar! Sounds confusing I know but you gotta try to get it…
The site has a nice engagement level – which I am sure can get people glued to the screen for quite a bit
Also, there are some nice social media elements to make the campaign quite a good one. You can add a photo of your friend who fit the bill and send that to them – is he/she a crier, a groper or an exhibitionist… You can let them know what you think!
The site is backed by a TV campaign – which kinda reveals it all to be honest – but still quite good
Let me know what you think…