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Know the Signs

12 Nov

picture-301It’s definitely a brave move from a beer brand to develop a site on the different characters we become after had one too many… Know The Signs is the latest website created by Heineken

When you enter the site, you are welcomed by the bar owner and handed the CCTV camera controls to try and guess if you are able to spot the people who fit those ‘characterstics’, carefully analyzing what’s happening in the bar! Sounds confusing I know but you gotta try to get it…

The site has a nice engagement level – which I am sure can get people glued to the screen for quite a bit

Also, there are some nice social media elements to make the campaign quite a good one. You can add a photo of your friend who fit the bill and send that to them – is he/she a crier, a groper or an exhibitionist… You can let them know what you think! picture-32

picture-31To embarrass your friends even more in an actual bar environment, you can also download an interactive wallpaper to go full screen on you iPhone saying: ‘Water (your friend’s name) ?”



The site is backed by a TV campaign – which kinda reveals it all to be honest – but still quite good

Let me know what you think…

E

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1 Comment

Posted by on November 12, 2008 in advertising, Social Media

 

Tags: , , , , , , , , , ,

One response to “Know the Signs

  1. Mark Sando

    November 12, 2008 at 3:58 pm

    Alcoholic brands will have difficulty creating something that’s effective and truly viral at the same time without sounding like they’re preaching to their customers.

    These caricatures are grotesque but they’re not entirely unrealistic and bumping into any one of them on a Friday or Saturday night is about as normal as having to que at the bar for a drink. Sometimes they even become part of amusing stories and annecdotes.

    The site is quite long winded too and I think they should add some skip buttons to make the send to a friend bit easier.

    I think a broder mobile campaign could have also added value.

     

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