Daily Archives: November 3, 2008

I – Sony Ericsson – James bond

I really have to give full thumbs-up to the site developed by the chaps at IRIS to promote the new Sony Ericsson mobile phones in conjunction with their placement within the James Bond movie “Quantum of Solace”

The aim is to be a James Bond using your brain, your mouse and obviously your Sony Ericsson

The overall User Experience is terrific with neither technical glitch nor  repetitive non-sense routines. Also, through the advergame, you really get to understand the product and all the new advanced functions; you experience the phone itself which I guess was the main objective for this website…

Very well produced, highly engaging and straight to point with the product features…

Once again, well done on Sony Ericsson!


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Posted by on November 3, 2008 in advertising, Social Media


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Mankind is No Island

Tropfest is probably the biggest and most important Short Film Festival

It’s hold in Australia but it’s been recently launched in New York as well to reach a wider audience.

This year winner is a totally well deserved ‘piece of art’ – “Mankind is No Island” is the masterpiece by Jason van Genderen dedicated to homeless people and to the ones who are good at listening to them

The great thing about this video is the outstanding ability of Jason to record all the frames from a mobile phone… GREAT STUFF!

Enjoy it…

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Posted by on November 3, 2008 in Personal


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