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Daily Archives: October 30, 2008

The Hawyard – 15 secs of Fame

To promote the launch of the Andy Warhol season at the Hawyard Gallery in London, the Hawyard community has developed a website for users to gain 15 seconds of fame…  http://www.15secs.tv/

The idea seems pretty old to me, however they have good social media elements in there:

  • They created a twitter page for the gallery fans
  • They have a Facebook group page for each gallery within the Southbank Centre
  • YouTube branded page, which includes exclusive content videos from the galleries
  • and now the UGC competition… Together with a downloadable widget for your blog/SM profile

Once you upload your 15 secs video on the YouTube page (http://uk.youtube.com/group/15secondsoffame) you are in for a chance to win Andy Warhol goodies…

Favourites are showcased here

After talking at a Sunny Side Up session about the 7th Syndacate Bloggers’ activity for the V&A Cold War expo, I am kinda intrigued by how galleries are using more and more social media techniques to create buzz around their exhibitions – good on them …

E

 
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Posted by on October 30, 2008 in Social Media

 

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Amnesty – Crazy Leaders

I am absolutely loving this

Amnesty International campaign to vote for ‘a change’

Strapline: “We can change what they do” – Brilliant stuff!

Get signing…

e

 
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Posted by on October 30, 2008 in Uncategorized

 

EasyHotel.com

Not sure what to make of this yet

Nicely produced but both message and tone of voice seem to me undoubtedly WRONG!

What do you think?

e

 
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Posted by on October 30, 2008 in advertising

 

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MasterCard – Pep Talk

I have always loved Master Card advertising.

Their humourous and cheeky messages have always left me smiling and most of them become quite memorable…

Some of the good ones…

As of last week, Master Card launched a new campaign which is totally different from their previous productions. Silence seems to be the main element here and I have to say I absolutely love the ad

Unexpected I’d say and a totally different approach but they get big thumps-up from me

It kinda feels like making people laugh or touching them emotionally is a great way to create impact in the world of advertising. I reckon this works perfectly nice… well, at least with me!

e

 
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Posted by on October 30, 2008 in advertising

 

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LisapMaxwell – Live Agency

I had to blog about this straight away…

http://www.lisapmaxwell.com/

LisapMaxell is a creative agency, based in Chicago, whose expertise is to ‘make their clients famous quickly’.  Well… looks like they have a good strategy in making themselves famous first!

The employees have webcams at their desks and are streamed LIVE on the agency website. People visiting the property can chat to them based on their ‘Availability to Chat’

Just chatted to Jim the Art Fella – they all seem pretty cool

What do we make of this?

I personally think it’s a really cool idea and something i have always wanted to do – Live Stream from the office – people are curious! FACT.

I’ll write more when i am slightly awake and have found more about this lovely bunch of people…

Cheerio

Enzo

 
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Posted by on October 30, 2008 in Uncategorized

 

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