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A Killer on Twitter

 

So, a couple of days ago this spooky account popped up from nowhere on Twitter claiming to be a real killer living in Brighton.

I don’t even know where to start on how bad this stunt is, but I will give it a go focusing mainly on two points:

First of all, if this is really a stunt and it’s a UK based campaign – the legal consequences might be pretty bad. In our country, such activity is now illegal. Misleading the consumer by not admitting from the start that this is an advertising/marketing campaign is a criminal offence under the Consumer Protection Regulations, which went live in 2008. Read more here, the point to refer to is nr. 22 in Schedule 1, relating to the practices which are automatically unfair:

22.  Falsely claiming or creating the impression that the trader is not acting for purposes relating to his trade, business, craft or profession, or falsely representing oneself as a consumer.

 I was one of the many who was extremely angry at this as I’ve always considered ‘teasing campaigns’ the peek of creative outbursts in the advertising world. 

Secondly, the copy used by the Twitter user is extremely well written, which kinda gives everything away!

There must be a very good copywriter behind it who just could not wait to create a useless social media campaign and put his/her hands on Twitter for a ‘cool’ viral campaign.

I am very much looking forward to see where this is gonna go. I apologize if this is a wrong assumption but there are way too many elements that just don’t fit…  However, it might well be a real killer who is just having a bit of fun?

What do you think?

E. (ThisIsEnzo)

 
4 Comments

Posted by on November 17, 2009 in Social Media

 

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Twitter Translator

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If you are wondering what the ‘Translator’ icon means on my Twitter page – well I’m doing what it says on the tin! :O)

I’m officially helping Twitter being translated into Italian.

The platform has today announced that the site is now available in Spanish thanks to the Latin community.

This is going to be a major boost for the Twitter expansion over different territories, especially Latin America, Mexico and Spain. I’m therefore expecting to see a major growth in the next few months … watch out!

If you want to help Twitter being translated in your own language – give the peeps a hand!

E./

 
2 Comments

Posted by on November 4, 2009 in Personal, Social Media

 

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Figaro Digital – Social Media Seminar

Hey guys

I am very much looking forward to cover this event live, I will be blogging from the Hospital Club using CoverItLive

You can follow the updates clicking the link below:
Click Here

I will make sure I embed the whole coverage once is over into the blog

Cheers
Enzo

 

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Vodafone – Meet LiveGuy

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I am absolutely intrigued by this campaign, which i think is genius!

From Monday 17th November, Vodafone is sending this happy chap around few UK-cities with 4 Dell Mini-Notebooks with built-in (vodafone) broadband to give away everyday to four lucky people!
The Live Guy is going to send clues through Social Media platforms like Twitter, Facebook and Picasa on his current locations…

The objective is for people to follow him, guess where he is and go snap a notebook from his bag – simple as that – great PR Story!  He’ll be in London on Friday November 28th, so switch your brain GPS and start following him...

I personally think this is a great offline-online reality-game which is, once again, going to set a benchmark for many brands to try and be more experiential in the marketing space
Real shame I am not going to be in London that day, but will be wondering the streets of 5th Avenue instead eh eh ;o)

I hope you can give it a go, and let me know if any of you lot gets lucky!

Over and Out, Enzo picture-35

 
3 Comments

Posted by on November 14, 2008 in Social Media

 

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