Hey guys
I am very much looking forward to cover this event live, I will be blogging from the Hospital Club using CoverItLive
You can follow the updates clicking the link below:
Click Here
I will make sure I embed the whole coverage once is over into the blog
Cheers
Enzo
I am delighted to announce the launch of the new MINI iPhone application, OPENNESS
The app is part of the latest digital MINI activity to promote the new MINI convertible, Stay Open, and something completely different from the run-of-the-mill motoring iPhone applications available within the iTunes Store.
Drivers of convertibles are more open to new experiences so the MINI Openness mobile application encourages users to explore the unexplored and try new things. By downloading the application, users will have access to an off-beat guide to the UK’s major cities, including London, Manchester, Birmingham and Edinburgh and over 400 unusual and spontaneous experiences: from getting a Brazilian to attending a Mexican wrestling match with fetish cabaret, joining a literary salon to jumping on a coach to an unknown destination.
Here are a few quick words on what the application does:
The wider digital campaign, Stay Open, is supported by online banner activity, also centred on openness and spontaneity.
You can download OPENNESS simply clicking here!
Let me know what you think!
I am totally amazed by the Italian market at the moment and currently thinking I should probably look at my country in a much more positive light… moving back home maybe? If emerging technologies gets embraced and understood like it’s happening, we are IN for a surprise
The Italian audience has always been a very tech-savvy audience but the boom of social media in this market has definitely helped in making the Italian consumer a rather inviting ‘target’. Statistics from eMarketer have recently shown that after the US, Italians are the most active users in downloading Applications into their iPhones – not surprising at all !
This must be the reason why Gazzetta.it decided to embrace the QR technology
The leading Italian sports’ title launched a new initiative by the name Gazza & Play. The activity involves embedding QR codes, both offline and online, mainly within the first page of their properties, however these are also visible across all pages. Once decoded, the user will be able to see scores, unique football footage and the best goals from the Italian Championship allowing a pretty cool integrated interaction with their content.
These are definitely some good first steps and I shall look forward to see where this will all go…
Thumbs Up Italia!
It’s not a surprise that MySpace is trying its best to fight against Facebook and, as of lately, it’s been doing it quite well. We’ve recently seen many MySpace developments as the company continues to expand their open platform solutions, video solutions, their advertising platform, and many other services.
The main reason for this is obviously to prevent users to shift to Facebook and as much as this is a pretty inevitable situation, they are trying very hard to retain consumers with the constant use of innovation.
MySpace Videos will be now available on every streaming-video-enabled mobile device, including BlackBerry Bold, Nokia N97, Motorola Q9, Palm Centro, and many more. Although there’s been no mentions about the iPhone, we can definitely expect a new relaunched version of their iPhone application to include a browsing video facility fairly soon… at least I hope so!
MySpace is the first social network to launch a video streaming service on mobile (apart obviously from YouTube on iPhones) but I’m pretty sure we’ll see other players follow suit very soon.
Business Wire says: “In order to meet ever-increasing video demand, MySpace utilizes RipCods On-Demand Video Transcoding technology to optimize mobile video delivery and give users an improved mobile video experience. Real time transcoding enables MySpace to easily support several different handsets even though they require different combinations of codecs, bit rates, and resolutions”… Pretty sweet i guess!
It’s definitely a brave move from a beer brand to develop a site on the different characters we become after had one too many… Know The Signs is the latest website created by Heineken
When you enter the site, you are welcomed by the bar owner and handed the CCTV camera controls to try and guess if you are able to spot the people who fit those ‘characterstics’, carefully analyzing what’s happening in the bar! Sounds confusing I know but you gotta try to get it…
The site has a nice engagement level – which I am sure can get people glued to the screen for quite a bit
Also, there are some nice social media elements to make the campaign quite a good one. You can add a photo of your friend who fit the bill and send that to them – is he/she a crier, a groper or an exhibitionist… You can let them know what you think! 
To embarrass your friends even more in an actual bar environment, you can also download an interactive wallpaper to go full screen on you iPhone saying: ‘Water (your friend’s name) ?”
The site is backed by a TV campaign – which kinda reveals it all to be honest – but still quite good
Let me know what you think…
E
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SocialVibe