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Facebook Deals = Death of Foursquare

With more than 200m Facebook users now regularly using Facebook via a mobile device, Facebook Deals was an imminent move.
The video below outlines how the whole thing works, which is very simple:

There are 4 types of deals:

  1. Individual Deal - a one-off discount
  2. Loyalty Deal – unlocked when people check in at a venue or chain between 2 and 20 times
  3. Friend Deal - When you tag multiple friends with you when your check in
  4. Charity Deal – Promote a cause

Friends’ deals will appear in the news feed, spreading the news about the offer, and marketing the venue.  The whole process is user-initiated and everyone is expecting this to take off very quickly (only available in the US for the time being.)

What’s happening to Foursquare?  I think they’ll be fine for the time being, as users seem to use this in a different way, but in the long term who knows?!?
I don’t believe it’ll last if they don’t come up with a clever business model…

Facebook Deals looks well good!
Goodbye Foursquare – Over and Out!
E :D

 
 

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