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Category Archives: Innovation

Facebook Deals = Death of Foursquare

With more than 200m Facebook users now regularly using Facebook via a mobile device, Facebook Deals was an imminent move.
The video below outlines how the whole thing works, which is very simple:

There are 4 types of deals:

  1. Individual Deal - a one-off discount
  2. Loyalty Deal – unlocked when people check in at a venue or chain between 2 and 20 times
  3. Friend Deal - When you tag multiple friends with you when your check in
  4. Charity Deal – Promote a cause

Friends’ deals will appear in the news feed, spreading the news about the offer, and marketing the venue.  The whole process is user-initiated and everyone is expecting this to take off very quickly (only available in the US for the time being.)

What’s happening to Foursquare?  I think they’ll be fine for the time being, as users seem to use this in a different way, but in the long term who knows?!?
I don’t believe it’ll last if they don’t come up with a clever business model…

Facebook Deals looks well good!
Goodbye Foursquare – Over and Out!
E :D

 
 

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Orange Balloonacy

So, Orange Ballonacy is back – and this time it’s bigger, better and a whole load more social. Check it out at http://playballoonacy.com

The race starts on 8th November so if you want to add your website to the course or grab yourself a balloon before the race starts, you better do it now!

If you’ve never heard about Balloonacy before, it is a great internet balloon race where thousands of balloonists fly across a course made out of bits of the internet to win heaps of kudos and prizes. Here’s a quick peek of what happened two years ago

…and this time there’s a prize for website owners too! http://www.playballoonacy.com/prizes

Up for it? Head on over to http://playballoonacy.com where you can add your website, grab a balloon and help make Balloonacy an awesome one this year as well!

Good luck to all the racers!

E :D

 

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Social Media and Fortune 100

Ok – here I say it – I love INFOGRAPHICS!

This one provides you with a quick look into the Fortune 100 Companies and their social media usage.

I’m still very surprised to see that not many have understood the importance of owning a corporate blog, but still – the remaining stats make me feel a little bit more positive about the future :) .  What’s your view on it?

E,/

 

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The Rise of Social Gaming

For those wondering how Social Gaming is taking over our world, take a look at the image below – nothing more I need to add, do I?

 

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Digital Noise – 1st Issue

‘Digital Noise’ is finally  here and I’m taking the opportunity to write it entirely with my new BAMBOO pen tablet!  YAY :)

The list of content is endless, so bear with me;  there’s been a lot going on in the past couple of weeks so I want to make sure that the best of the best get shared before it’s a bit too late.

Let’s give it a start by saying that all the content on Digital Noise is chosen by me with no fees being paid by the respective advertisers. lt’s just a collection of news worth sharing – will these be about digital campaigns, emerging technologies or new gadgets, you’ll find them all here!

If you do want your campaign to be featured within Digital Noise,  you know what to do –  just drop me an email and I’ll be happy to consider it.

Men Got Talent

Let’s give it a start with a campaign that Rumoruhas.it has followed from the start. I’m pretty sure you all remember the awesome ‘Walk In Fridge‘ campaign by Heineken –  if you don’t, I hope to be writing a case study ASAP as it’d be worthy. The ‘genius brains’ behind the campaign have come up with a follow up commercial tapping into a current worldwide craze : Talent TV Shows. Take a look at the video below, it’s simply spot-on…

DoYouChat.com

On a more serious note, I absolutely love what this French organization against Domestic Violence, Ni Putes Ni Soumises,  has launched to increase awareness on the issue. Tapping into another craze (in my opinion still a fad) Chat Roulette, the company has launched a very similar website called DoYouChat.com.

As you log onto the site, you’ll get to talk to different users until being restricted to ‘next’ a young girl. Here’s where the strong message about domestic violence comes to life… give it a go and you’ll see what I mean. It’s a very strong piece of marketing and I believe very effective; I’d love to know stats on the site so if anyone is listening out there, do drop me an email.

Tyrannybook

A really interesting project has been launched by Amnesty International this week called the Tyrannybook. The correlation to Facebook is quite obvious, however the main objective of the new social network is not to make friends, instead you’ll be making ‘allies’. I believe the purpose of the website is to create a space where users can discuss important worldwide issues with the people from Amnesty and increase awareness on what the ‘bad guys who don’t have respect for human rights’ are up to! Explanatory video below:

OVI Maps

Using an installation featuring custom optical flow, face tracking and some crazy complex arrow chess, Nokia created this awesome interactive projection in Covent Garden – together with W+K and tech specialists Seeper - to increase WOM around the new OVI Maps now available to all Nokia handsets.

Inspired by you. Worn by Wayne

Another awesome idea by W+K London and Nike’s first campaign for the ‘WRITE THE FUTURE’ World Cup activity was launched earlier this week.

It’s a simple and exciting digital experience with a massive incentive. Users are asked to submit a 12 characters message which would inspire the players with Nike stitching the winning line onto every pair of boots they wear in South Africa. SIMPLES.

The digital activity sits as an application on Facebook; it lets you see how your line will appear on the boot and then publishes it to your wall to encourage your friends to get involved. The activity is also hosted on SkySports and other media channels like The Sun.

NUKFOG06615 Inspire the Boot_Rooney_260x210

The app has received already over 2,500 entries in the past few days. On May 18, when the competition ends, Wayne and Ashley will decide the message they want to wear on their boots so their bespoke ‘Elite Series’ footwear can be custom stitched. And before the players pick up their boots to head off to SA, the winners will see their creations on display in NikeTown London.

Musik Pitch

Music Pitch is a brilliant, functional website and no one other than the Mashable chaps  explain it better:

This website allows businesses and even average folk to seek out musical talent in the form of a contest — the prize of which is payment and exposure (for example: the site suggests a range of $20,000 to $100,000 be rewarded for a song to be used in a feature film). Anyone can visit the site and launch a contest (for a small fee), which can be used to find music to score/furnish: feature films, video games, indie films, theater, movie trailers, underscores, web/blog/podcasts, TV shows, personal projects, commercials and the somewhat nebulous choice of “other.”

The Next Generation of Spotify

Talking about Music, how could I forget about the new Spotify. If you haven’t done so already, make sure you download the latest update to the application to see how the new platform has become more social. Connect with Facebook, share playlists with friends, send tracks to your mates’ inbox and much much more… Spotify has gone social and we like it!

Tom Tom and Star Wars

Something I’d have never expected to see from a brand like Tom Tom but they’ve decided to be a bit more creative and launch a new update to their products : Darth Vader voice to their GPS devices! A brilliant idea with a great viral video to promote it…Check the content below, well funny!

Catch a Choo

An interesting project from a brand I don’t tend to mention too often on here. Shoe brand Jimmy Choo has launched a London treasure hunt using different social media platforms like Facebook, Twitter and – surprise surprise – Foursquare. The brand is giving away a pair of special edition trainers worth around £350 I believe. The shoes will randomly ‘check in’ throughout the day at some key trendy locations around the city of London. If you are lucky and quick enough to reach the location and find the Jimmy Choo bag, the trainers are all yours! So far no one has been quick enough to grab the prize… the competition will go on until someone scoops the goodies.

iPad

Last but not least, iPad talk!

I’m a self confessed Mac Whore and therefore I’m dying to get an iPad. This time tomorrow I’ll have one pre-ordered and I can’t bloody wait – especially when you see apps like this one below:

Although, I have to say – the new HP Slate tablet isn’t less appealing:

Before I forget, make sure you also check the latest video by Erik Qualman from Socialnomics who has just released Social Media Revolution 2. The video is an update to the one who I’m sure everyone embedded into Social Media presentations few months back ;)

 

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Robin of Shoreditch

If you haven’t heard about Robin of Shoreditch – you definitely will in a couple of days time as something like this doesn’t happen every day.
I received an email from Little John at the weekend asking to feature this awesome project on my blog… I’m generally quite picky with what goes on here but how could I say no to this?!

Robin of Shoreditch is an anonymous group of creative outlaws looking to take from the rich and give to the poor; with the rich ones being the Top 100 Companies from the Brand Z Report and the poor ones being the people of Haiti who desperately need some serious help after the dramatic earthquake happened earlier this year.

The guys have come up with a fantastic marketing idea for each one of these brands and are slowly uploading these idea-showreels on Vimeo for the attention of each Brand Director. The hook? Each brand is free to take the idea on board and if happy to develop this further, all they need to do is pay Robin of Shoreditch 1/10.000.000 (that’s one/ten-millionth) of how much the brand is worth as a fee. For example, being Nike valued $11.9 million, the brand will only have to pay $1,199.90 for the idea.

The guys have set up a JustGiving page for the companies to send the money to.

100% of the paid fee goes straight to DEC for Haiti, the guys are not getting anything out of this, which I think is highly commendable ….Enough respect chaps!

There’s not much else to say other then this project is simply #AWESOME.
I will try my best to reach all the people I know within those companies to get the word out there. But if you are reading this, please share it with your friends, get the buzz rolling and make those brands aware of this fantastic project.

You can follow the guys on Twitter, you can befriend them on Facebook, check how they’re getting on with Daytum and follow their blog.

Make sure you check some of the idea-videos as they’re brilliant, and if I haven’t managed to explain the project in the right way, check the video below…

I wonder who’s gonna be the first brand to take advantage of this and pay up … Sweepstake anyone?

Enzo

 
 

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