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Author Archives: Vincenzo Annunziata

About Vincenzo Annunziata

Digital Creative Strategist living and working in London. A PR dude, a social marketing addict and an innovative thinker, I firmly believe that creativity fuels innovation... This isnt just an advertising and marketing blog - it's about engaging campaigns and beautiful storytelling!

NIKE “CAMP VICTORY”

See on Scoop.itRumour Has It : The Awesomeness Aggregator

The Nike pavillion at the London 2012 Olympic Park – pretty good activation idea! 

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Posted by on August 20, 2012 in Social Media

 

Volvo Trucks – The Ballerina Stunt

See on Scoop.itRumour Has It : The Awesomeness Aggregator

GOOD CONTENT

World record-holding highliner Faith Dickey battles in the wind to cross the line between two speeding trucks. Will she make it before the trucks reach the tunnel that lies behind the next bend? 

 

The stunt was set up to show the precise handling of the new Volvo FH. Filmed on an unopened highway in Croatia in cooperation with Hollywood stunt director Peter Pedrero (James Bond, Harry Potter, Pirates of the Caribbean.) Directed by Academy Award nominee Henry Alex Rubin.

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Posted by on August 20, 2012 in Social Media

 

KRAFT Macaroni & Cheese presents “Dinner, Not Art.”

See on Scoop.itRumour Has It : The Awesomeness Aggregator

Kraft has finally digitalised the macaroni art that every kid – especially in America – enjoys to get into at dinner time!

 

You can now make digital macaroni art on your iPad® or computer and save the real noodles for dinner. http://www.DinnerNotArt.com 

 

I love the social element as well. Kraft is also using some of the submissions as cover photos on facebook to increase advocacy amongst fans. 

 

With the increase of kids playing with iPads, this was meant to happen hey?

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Posted by on August 20, 2012 in Social Media

 

Expedia Australia presents: Tag Me If You Can – Play Today!

See on Scoop.itRumour Has It : The Awesomeness Aggregator

Your passion for travel could have won you a share of $150,000!

 

Travel host, Nathan Jolliffe, travelled to 15 secret locations. Each day Expedia posted a video clue of where he was and all you had to do was tag him on the map first and to win cold hard cash.

 

http://www.expedia.com.au/tagme

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Posted by on August 20, 2012 in Social Media

 

Listerine – Flipbook with Bad Breath

See on Scoop.itRumour Has It : The Awesomeness Aggregator

A good idea from Listerine Hong Kong. 

A flipboard of a woman blowing you a kiss who happens to have eaten quite a lot of onions… nice activation for sampling, with 66% of people who received the flipbook redeeming a sample. 

See on www.youtube.com

 
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Posted by on August 20, 2012 in Social Media

 
 
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